Fashion
‘We’re not here to dress up’: a young PR’s survival guide to fashion week
Far from the fantasy of glamour and the front row, fashion week is primarily a marathon for public relations teams. With New York Fashion Week wrapping up and handing over the reins to London, and Paris and Milan to follow, many interns and junior assistants are preparing to face their first major event rush. Between regretting stilettos within...
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Fashion |analysis
How AI is reshaping the role of trend agencies in fashion
The announcement was made this week and marks a tipping point for the fashion industry: the acquisition of the historic trend forecasting agency NellyRodi by the Ifop group (French Institute of Public Opinion). This alliance between a pillar of creative forecasting and a giant in data and sociology signals a new era. This transformation has...
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