Fashion news and fashion jobs

‘We’re not here to dress up’: a young PR’s survival guide to fashion week

Far from the fantasy of glamour and the front row, fashion week is primarily a marathon for public relations teams. With New York Fashion Week wrapping up and handing over the reins to London, and Paris and Milan to follow, many interns and junior assistants are preparing to face their first major event rush. Between regretting stilettos within...

Fashion |analysis

How AI is reshaping the role of trend agencies in fashion

The announcement was made this week and marks a tipping point for the fashion industry: the acquisition of the historic trend forecasting agency NellyRodi by the Ifop group (French Institute of Public Opinion). This alliance between a pillar of creative forecasting and a giant in data and sociology signals a new era. This transformation has...

Fairs|Report

Repositioning efforts drive success at Who's Next September 2026 edition

Paris - Des Petits Hauts, Bérénice, Stella Forest and Not Shy returned to the Who's Next trade show, which ran from 5 - 7 September 2026. Armor Lux and Von Dutch exhibited for the first time. These six brands, each with a different profile, together show how the repositioning of the Parisian trade fair Who's Next contributes to their commercial...

Fashion

Pinterest men's trend report 2026: workwear, leather and pink define the look

Pinterest was long considered a platform where women primarily sought inspiration. This image is changing. Men are increasingly claiming the platform for themselves, and not just for outfit ideas anymore. Sports, travel, hobbies, interior design and grooming; the range of topics men engage with on Pinterest has become broader than ever. The...