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Barbie x Yoon Ahn: The business behind a billion-dollar icon

The new Barbie, a result of the collaboration between Mattel Creations and Yoon Ahn, creator of the brand Ambush, will be available from 4 September, 2026. Beyond being a collector's item, this edition illustrates Mattel's strategy to refresh Barbie's image and broaden the audience for its power brand. Yoon Ahn was a finalist for the 2017 LVMH...

BusinessMember

Shein IPO: why has the ultra-fast fashion leader accepted a 75 percent discount?

The traditional gong of the Hong Kong Stock Exchange sounded this Tuesday morning for a company that would have undoubtedly preferred a different tune. Shein debuted with a valuation of approximately 26.5 billion dollars, before its stock fell by almost 10 percent within the first few hours of trading. In 2022, private investors had valued the...

Fashion

Glamourati, Kidult, Scandi-cool: Exploring the many faces of maximalism

This time, it is here to stay. Far from being a mere fleeting extravagance, maximalism is poised to become a core trend. Its expression is multifaceted and its purpose is rooted in our deep-seated need for personal expression. Designer Harris Reed explained this intimate approach in a 2025 column for The New York Times: “Maximalism as I see it...

Fashion |In Pictures Member

In Pictures: AW27/28 trends through the lens of Christine Boland

During the last trade shows (SS27), it was clear that some colours have secured their place. “Aubergine, for example, or yellow, which took a long time to catch on,” says Christine Boland in a video call with FashionUnited. Looking ahead to autumn/winter 2027/28, new colour movements are emerging. Retro shades like mustard and chartreuse will...