Fashion

Paris Fashion Week achieves historic social media record

Every season, once Paris Fashion Week concludes, communications agency Karla Otto and influencer marketing platform Lefty announce the marketing impact figures. This time, however, the data is staggering. The Paris womenswear spring/summer 2027 season generated over 795.6 million dollars in earned media value (EMV), marking a 59 percent increase...

loading...

Fashion |Interview

G-Star on womenswear relaunch: “Denim is the heart of the collection”

In the iconic G-Star building along the A10 motorway in the South East of Amsterdam, FashionUnited speaks with Jennifer Zipp, design director at G-Star. In her role, she is responsible for the Dutch fashion brand's design vision and plays a key part in the relaunch of its womenswear. With the revamped womenswear collection, G-Star aims to...

loading...

People

Restructuring at Chanel: Bruno Pavlovsky resigns from board of directors

Bruno Pavlovsky has resigned from the board of directors of Chanel Limited. The executive will, however, retain his key operational roles as president of the house's fashion activities and president of Chanel SAS, the house confirmed to FashionUnited. Governance overhaul This decision is part of a broader strategy to overhaul the company's...

loading...

Business|Interview Member

How Fjällräven aims to become younger and more urban

The three-day 'Fjällräven Classic Germany' trek brought 325 participants from 34 nations to the Allgäu region in southern Germany earlier this month. Alongside recreational hikers and specialist retailers, representatives of the Swedish outdoor specialist were also on site. Like the retailer Globetrotter and the footwear brand Hanwag, Fjällräven...

loading...