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Levi Strauss appoints Bagattini as Americas president

By Don-Alvin Adegeest

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Denim giant Levi Strauss & Co has promoted Roy Bagattini to executive vice-president and president of Levi Strauss Americas.

Effective June 1st, Bagattini will be responsible for leading the company's largest commercial operations, spanning all brands and channels across the US, Canada, Mexico, Brazil and the balance of Latin America. He will continue to report to CEO Chip Bergh.

Bagattini previously served as executive vice-president and president of its Asia, Middle East and Africa operations, a region that has “consistently delivered outsized growth, strengthened its customer relationships and attracted blue-chip talent” under his leadership, said Levi’s.

"Roy is a proven leader, a global citizen and an inspiring manager who excels at execution,” said Bergh.

"As we focus on accelerating profitable growth, we must reach our full potential in our biggest and most important region. Roy's proven track record gives me great confidence, that with his leadership, we will unlock the company's full potential in our largest market."

Image:Roy Bagattini, Levi Strauss
Levi Strauss