Interactive chart - Top 10 Most Popular Fashion Brands in H1 2016

The fashion industry is one of the most ruthless sectors to work in. As a fashion brand, one day you’re in and at the top of your game, but the next day you could be out. Nowadays, in order for a brand to be popular, they need to ensure their social media accounts are always on point. Brands need to make sure they conquer Instagram, are present on Facebook and get their Tweets on Twitter retweeted to expand their reach.

FashionUnited previously calculated each global fashion brand’s popularity and ranked them in 2015. In this updated H1 2016 list, we have calculated each fashion brand’s reach by taking into account their social media followers on Instagram, Facebook, Twitter and Pinterest, as well as Instagram mentions. See our lists below to see which brand is the most popular.

Top 10 Most Popular fashion brands H1 2016

5 Most Popular Brands on Instagram, Facebook, Pinterest and Twitter

Photo: Adidas, website