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FW17-18 Key Womenswear Print Directions

By FashionUnited

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Fashion

Trendstop’s print team brings you the latest looks fresh from the international trade shows and hot off the street, helping to ensure that collections have the optimum expert analysis to inform print decision making. These emerging trends are developed through further analysis, as our experts curate inspirational seasonal reports and evaluate each individual trends commercial value as well as their longevity over the coming seasons.

This week, FashionUnited readers get an exclusive insight into three of the essential women’s print directions emerging at the European trade events and on the street that will be impacting the FW17-18 season. Heightened Blooms and Into the Wild illustrate the transseasonal appeal of exotic animal and floral prints with darkened hues and graphic lines while Talk the Type brings a playful vibe to minimalism with irreverent slogans and novel placements.

Heightened Blooms

Floral prints are reworked for Fall/Winter as vibrantly hued blooms are placed against stark solid colour backgrounds for a high-contrast effect. Oversized and all-over motifs amplify the intensely floral feel of patterned formals and footwear.

Talk the Type

Typographic prints lend a youthful vibe to sportswear inspired applications through new placements and playful slogans. Bold fonts and monochrome palette have a clean-lined minimal feel enlivened by tongue-in-cheek messages and statements.

Into the Wild

Animal print evolves for Fall as exotic patterns are elevated with modern graphic treatments. Sharp vector graphic patterns come in bold brights and metallic finishes that give formal and eveningwear a fashion-forward statement appeal.

Exclusive Offer

FashionUnited readers can get free access to Trendstop’s Spring/Summer 2016 Colour Forecast, an essential report featuring the most commercially relevant collections, inspirational imagery and latest applications. Simply click here to receive your complimentary report.

Trendstop.com is one of the world's leading trend forecasting agencies for fashion and creative professionals, renowned for its insightful trend analysis and forecasts. Clients include H&M, Primark, Forever21, Zalando, Geox, Evisu, Hugo Boss, L'Oreal and MTV.

Images courtesy of Trendstop: Paris Street Style, Dr Martens SS17, Paris Street Style, Milan Street Style, Eleven Paris SS17, Milan Street Style, Paris Street Style, Beatrice B SS17, Paris Street Style.

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