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Forever 21 opens its largest Australia-based store in Sydney

By Sara Ehlers

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Retail

Forever 21, Los Angeles-based fashion retailer, just opened a new location in Sydney, Australia.

The popular fast-fashion specialty store opened its newest location at Pitt Street Mall with a space that occupies 30,100 square feet. The three-level store opened last week as Forever 21’s third store in Australia. The newest addition is the brand’s largest store in Australia currently. Forever 21’s new location will offer the brand’s iconic contemporary wear clothing, accessories, cosmetics, Forever 21 Plus, Forever 21 Men and more.

The Sydney flagship marks one of 150 stores the company will be opening this year, according to WWD. The publication reports that Jatin Malhotra, director of global expansion for the brand, states that the company will open 150 more in 2016. In total, the company’s plan is to open 1,200 in two years in order to profit 8 billion dollars in revenue.

In the future, the stylish brand plans to open new markets in Taiwan and Egypt, WWD reports. According to the publication, stores will open in Taipei’s Xinyi district soon.

Forever 21 is known for its popular, trendy items that are wearable for women and men. The brand is also favored for its low prices that make it affordable for shoppers everywhere. The company, founded in 1984, has a company size of over 10,000 employees. Forever 21 operates over 480 stores in the U.S., Canada, Europe, Japan, and the Philippines. The brand currently houses the names XXI Forever, Heritage 1981, and For Love 21.

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