Seafolly opens third U.S. retail store

Australian label Seafolly has consistently expanded in the U.S. Earlier in June, the brand debuted its second store in the country in San Diego. The brand has decided to make a more permanent stance on the West Coast with a third location that recently opened in Manhattan Beach.

The new space for the Australian beach-inspired apparel will boast about 1,400 square feet. The shop will feature the brand’s popular pieces including cover-ups, apparel, swimwear, accessories, and more. The brand’s merchandise ranges in price depending on the item of clothing. Bottoms retail for about 70 dollars while top pieces typically cost near 100 dollars. The swimsuits resemble a modern, sophisticated look with an edgy style. The label is generally known for its lifestyle clothing that reflects a laidback, beach-infused vibe. The new boutique will serve as the brand’s third; however the brand is distributed at various Los Angeles retailers such as Modcloth, Jenette Bras, and Nordstrom.

The swimwear lifestyle brand has been established since 1975. The Australian label offers simplistic, solid color suits as well as tropical, vibrant pieces. Although known mostly for its womenswear and swimwear, Seafolly also offers apparel available for juniors and kids. The brand’s first store opening was two years ago at Fashion Island located in Newport Beach. Currently the company mostly has concept stores based in various parts of Australia. Altogether Seafolly operates in approximately 10 concept stores.