Articles by Lara Grobosch
Never-out-of-Stock – German shoe manufacturer Lloyd predicts catch-up effect
Photo: Lloyd NOOS Collection Fashion items that are always available and for which there is always demand - this actually sounds like a pretty safe bet for the fashion industry. Unless an unexpected event like the Covid pandemic upsets this system. In this series, three brands from different segments reveal more about their NOOS system and what...
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The running shoe you can never really own: Cyclon by On
Produce, use, reuse - with its Cyclon running shoe, Swiss sports brand On closes the product cycle. The high-performance shoe is an item of clothing that you can never really own. When the running shoe reaches the end of its life, it is traded in at the manufacturer for a new pair. Sounds crazy, but that is exactly how On hopes to make the...
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Professor of textile logistics Markus Muschkiet: “It wouldn't be possible without us”
Logistics often operates in the background, but as a key success factor for fashion companies it should not be neglected. However, the current pandemic and unexpected events such as the blocking of the Suez Canal a few weeks ago pose a considerable challenge to the smooth flow of goods. In an interview, professor Markus Muschkiet, head of the...
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Never out of stock: How are fashion brands and retailers using it during the pandemic?
Since the beginning of the pandemic, the fashion industry has been struggling with vast amounts of unsold merchandise from past seasons due to store closures. Timeless never-out-of-stock collections could be a solution. For a long time, it was considered a reliable concept for the textile industry. However, even these sought after pieces are...
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