Björn Borg appoints Jens Nyström its new CFO

Björn Borg has appointed Jens Nyström as the company’s new CFO. Nyström, the company said, will join the company during autumn 2018, and will also be a member of Björn Borg group’s management team and will report to the group CEO Henrik Bunge.

I am very happy to welcome Jens to Björn Borg. Jens will play an important role in the continuing development of the company and will fit perfectly into our team,” said Bunge in a statement.

Replacing current CFO Daniel Grohman, Nyström joins the business with several years of experience in various financial positions, most recently as CFO at outdoor clothing company Haglöfs. Grohman, the company added, will remain in the company and assume the role as Business Development Director and will also remain a member of the group management team.

“It feels great to become a part of Björn Borg. I look forward to contributing to the work with strengthening the brand’s position as a sport fashion brand, and also to be part of Björn Borg’s strong business culture,” added Nyström.

Picture:Facebook/Björn Borg