Urban Outfitters has teamed up with Millennial-focused selfcare brand Myro, creating two product cases and a new retail experience. Myro produces vegan and gender-neutral deodorants in refillable package cases. Now, with Urban Outfitters, it has created two new refillable cases in colors called Deco […]

Though Natori has built its brand with quality lingerie products, the label is expanding into fine jewelry—however, instead of taking the traditional approach to fine jewelry, it’s looking to high-tech 3-D printing to create pieces that can be manufactured within one week. Launching a 300-piece collection […]

Adidas continues to maintain its reputation as both an activewear and a fashion brand with its latest collection made in partnership with Farm Rio. Available on both brands’ websites—along with Farm Rio’s flagship store in New York City—the Adidas x Farm Rio collaboration features sportswear styles […]

Zulily is positioning itself as a viable competitor to powerhouse digital retailers like Amazon and Walmart. The online retailer of clothing and lifestyle items has integrated its first-ever competitor price tool to its site to help its customers make purchase decisions. Zulily stated that 59 percent […]

HanesBrands is building upon the popularity of its Champion brand's outerwear line in the UK with renewed energy for the brand's innerwear line. Champion innerwear is the brand's underwear offerings, which include sports bras, socks, boxers and T-shirts. Champion has launched a new digital campaign […]

British luxury brand Burberry is joining forces with The RealReal to promote a sustainable future for fashion to mark National Consignment Day in America. Burberry and The RealReal have launched a pilot to encourage customers to extend the life of their products through resale by offering all customers […]

Victoria's Secret has launched a partnership with London-based lingerie label Bluebella. The partnership will see the launch of a Bluebella collection on 4 October that spans bras, panties, lingerie, sleepwear, and hosiery, and features product details including luxurious velvets, lustrous satins, and […]

Swedish fast-fashion giant H&M has released images of all the pieces from its upcoming collaboration with Italian fashion designer Giambattista Valli. Set to launch on 7 November, the collaboration spans womenswear, menswear and accessories, and will be available worldwide in selected stores and on […]

Jewellery brand Pandora has unveiled its new collection, Pandora Me, targeted Generation Z consumers and modelled by Stranger Things actress Millie Bobby Brown. Described as a new and minimalist collection of “empowering and symbolic jewellery for Gen Z”, Pandora Me aims to promote self-expression with […]

London Fog and Jeremy Scott have teamed up for a second time. The American lifestyle brand and luxury designer first collaborated in Spring 2019, creating a capsule collection of spring styles that updated timeless pieces from London Fog. For the new Fall 2019 collaboration, Jeremy Scott has created […]

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