WeChat, China’s social media giant, has added a stories feature to its services, called Time Capsule. The feature, similar to Snapchat and Instagram Stories, allows user and fashion brands to post temporary videos and content which will disappear after a 24 hour period. WeChat, which counts over 1 billion […]

Jimmy Choo is expanding its personalisation service with new bespoke options in partnership with jewellery brand Swarovski. Jimmy Choo, which is owned by Capri Holdings, launched Choo x You last month, a service allowing customers to create personalised Jimmy Choo shoes and bags with Swarovski crystals. […]

Careers in fashion is a hot topic here at FashionUnited. With this interview series, we would like to provide our readers with transparent insight into the inner-workings of the industry. Recently, we talked to Hollie Lennon from Monsoon Accessorize, who informed FashionUnited more about her role as […]

Puma’s subsidiary Branded Sports Merchandising has acquired the rights to develop, sell and market apparel, footwear, headwear, accessories and bags bearing the Porsche Motorsport brand. While the exact length of the agreement hasn't been revealed, Puma says it has entered a "multi-year exclusive partnership" […]

Balenciaga is kicking off the new year with the launch of an eyewear collection, available exclusively at Dover Street Market stores in the US, UK, Japan, Singapore and China, as well as on Dover Street Market’s ecommerce. With prices ranging between 290 US dollars (230 pounds) and 570 US dollars (450 […]

The fashion and luxury industries are evolving at a faster rate than ever before, with key trends set to shape the industry in 2019. Compiled by the Luxury Institute’s global consulting unit Global Luxury Expert Network (GLEN), seven trends have been identified to help brands stay ahead of the competition. […]

Before women's fashion month starts, FashionUnited will be taking one last stroll down the 2018 memory lane to review the handbags that dominated last year. With accessories being the bread and butter of many luxury brands from Dior to Louis Vuitton, having an in-demand handbag can be a serious moneymaker. […]

Louis Vuitton hadn't even taken action against a satirical toy before its maker slapped down a lawsuit. MGA Entertainment, a California-based toy company filed a preemptive lawsuit against the LVMH-owned luxury brand to ensure it doesn't get in the way of its "Pooey Puitton" product. The item is a toy […]

Hiromi Asai, the first kimono brand to ever show at New York Fashion Week, will be unveiling their jacket and suit lineup for their fall/winter 2019 menswear collection at Pitti Uomo 95 in Florence, Italy from January 8-11. The theme of the collection is "Savile Row," representing the traditional British […]

INTERVIEW Lately it seems like we’ve been seeing Fila’s logo everywhere, just like the brand’s good old days in the 1990s, when it received a boost in popularity thanks to Swedish tennis player Björn Borg. Following its big comeback at Milan Fashion Week in September, when it surprised the audience […]

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