Gone are the days when social media was simply a way of sharing holiday snaps and videos of dogs being cute. Now, more than ever, social media platforms like Instagram are becoming powerhouses in the world of online advertising, bringing with them the rising problem of “follower fraud”. The problem […]

Small sunglasses, animal print, floral shorts and dad shoes. These are some of items twenty-something consumers were most interested in last year, according to a report by fashion e-tailer Asos, unveiling the best selling items of 2018 among customers aged 20-29. In 2018, Asos sold over 16,000 sunglasses […]

Burberry's latest campaign to celebrate Chinese New Year has fallen foul with some customers, attracting a horde of criticism on social media. Described as 'creepy' by Chinese news portal Jing Daily, others have likened the images to Asian horror films. Burberry follows in the unceremonious footsteps […]

A trade group representing hundreds of America's designers has called on the fashion industry to showcase women of greater size diversity, such as plus-size models Ashley Graham and Candice Huffine. Graham, of Nebraska, in 2016 became the first plus-size model to make the cover of "Sports Illustrated." […]

A year ago, the Golden Globes red carpet was a total blackout as Hollywood's A-listers drew attention to the problem of sexual harassment in entertainment and other industries. On Sunday, the message remained, but the sartorial choices were far more diverse. Here is a look at some trends from the Globes, […]

Twice a year the British Fashion Council shows the very best of British menswear to national and international audiences. Now in its 13th edition, London Fashion Week Men’s (LFWM) launches today with over 40 designers showing their collections via catwalk presentations, films, showrooms and events. […]

Fashion brands are increasingly under pressure to make manufacturing practices more transparent, and brands like Nike are making their data available to industry watchdogs and the general public alike. FashionUnited we have created graphics from the otherwise dull spreadsheet data, to help you comprehend […]

WeChat, China’s social media giant, has added a stories feature to its services, called Time Capsule. The feature, similar to Snapchat and Instagram Stories, allows user and fashion brands to post temporary videos and content which will disappear after a 24 hour period. WeChat, which counts over 1 billion […]

Jimmy Choo is expanding its personalisation service with new bespoke options in partnership with jewellery brand Swarovski. Jimmy Choo, which is owned by Capri Holdings, launched Choo x You last month, a service allowing customers to create personalised Jimmy Choo shoes and bags with Swarovski crystals. […]

Careers in fashion is a hot topic here at FashionUnited. With this interview series, we would like to provide our readers with transparent insight into the inner-workings of the industry. Recently, we talked to Hollie Lennon from Monsoon Accessorize, who informed FashionUnited more about her role as […]

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