Denim is updated with a statement aesthetic, revamping shapes with a directional play on surface design and texture for Fall/Winter 2016-17. Ideal for the Junior and Contemporary markets, see how casual apparel styles can be transformed into modern standout pieces for the womenswear wardrobe with this […]

London - Tech giant Google has announced that it is working with iconic US denim brand Levi’s to make smart jeans from specially woven fabric with touch-screen control capabilities. Entitled Project Jacquard, Google’s Advanced Technology and Projects team are looking to smarten up clothing by embedding […]

Every fashion brand with the desire to distribute its products in China needs to adapt its strategy in order to suit the Chinese market specificities. One of the most important things to keep in mind when selling fashion products in China, is that having a good reputation is key. Chinese shoppers are […]

London - The boom of China’s upper middle class has brought along a series of economic change and social transformation. By 2022, over 75 percent of China’s urban consumers will make between 60,000 and 229,000 renminbi per year (6,300 to 24,000 Pounds) according to analyst firm McKinsey & Company. With […]

As we make the transition from late spring to early summer, discover the latest trends emerging in the world of street style, as pinpointed in key cities across London, New York, Milan, Paris and beyond. In each country, the most fashion-forward S/S15 looks worn by directional trend-setters inspire […]

New York - It's one of the most watched runway shows of the year, with the legendary Victoria's Secret Angel's strutting their stuff on the runway making headlines across the globe. The iconic lingerie brand had a brief stint this year at London for their inaugural Victoria's Secret Fashion Show, but, […]

Once your company and brand have been set up, your next challenge is to grasp the industry's Calendar. Staying ahead - or just afloat - in the buoyant fashion world means to whole-heartedly embrace its order of business. Be prepared that this Calendar is ruthless. The only way to survive is to anticipate […]

The fashion industry produces hundreds of short films each year featuring the latest collections and although the majority these shorts are little more than glorified advertisements, there are a number of labels who are using the medium to take their story-telling to the next level. A cleverly thought […]

The smart technology market was given a boost with the launch of the Apple Watch and by 2020, smart clothing shipments will surpass 10.2 million units annually, according to American market intelligence firm, Tractica. According to Tractica’s report, ‘Smart Clothing and Body Sensors’, the market for […]

Los Angeles - Earlier this month, Toms launched a social media campaign with a goal of reaching 1 million pairs of shoes to donate to those in need. The SoCal-based company’s initiative started May 5 and comes to an end this week on May 21. The social campaign started by using Instagram as its digital […]

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