Kanye West has filed a trademark application to launch beauty products for his Yeezy brand. The company is seeking to trademark a range of non-apparel products, including perfume, haircare, hygiene and items like bath gel, body oil, eyelashes, shaving cream. Called Yeezy Beauty, it has applied for classifications […]

Amazon Fashion’s ‘The Drop’, which has previously launched collections with influencers including Patricia Bright, Fashion Guitar, and Leonie Hanne, is set to unveil Jessica Wang’s first-ever fashion collection on June 23. The limited-edition Amazon x Jessica Wang collection, which aims to offer consumers […]

For any brand to be successful, they need to create amazing products that consumers will want to buy. Consumers will be buying less and considering the items they do purchase, very carefully. Therefore it is more vital than ever that brands align with the values of the premium execution-demanding post-coronavirus […]

MaskClub, a new company from Trevco, one of the top licensees in the world is producing double-ply face masks, hand-printed, handmade and hand-sewn in Europe featuring designs from brands like Warner Bros., Care Bears and Sesame Street. The launch in the UK follows success in the US where the brand […]

Luxury fashion brand LaQuan Smith, worn by Beyoncé, Rihanna, and Jennifer Lopez, has partnered with Revolve to launch its first-ever exclusive capsule collection with a retailer in the US. LaQuan’s eponymous line, known for its sexy silhouettes and bold designs, has debut an eight-piece capsule collection […]

Burberry has announced it will be showcasing its SS21 collection via a physical presentation on 17 September. The luxury label said that the immersive experience will be a homage to the “purity and simplicity” of the British outdoors and aims to explore a new space for its community to “reconnect with […]

Japanese fashion brand Onitsuka Tiger, part of Asics Corporation, has named Willow Smith as its brand ambassador for its autumn/winter 2020 campaign. Smith, who shot the campaign before the Covid-19 pandemic, highlights a collection that marks a new era for the fashion brand, which combines a fusion […]

The CFDA and Vogue have announced the second round of recipients for the new A Common Thread grant. This round will distribute a total of 2,015,000 dollars. Slightly more than half of the total donation will be divided among 36 fashion industry companies, which include 18 brands, 13 retailers, three […]

With the coronavirus causing disruptions to the first half of 2020, the question of trends for Spring/Summer 2021 may still seem uncertain. Nevertheless, the season will bring its fair share of major silhouettes and key aspects that consumers will look out for. Célina Bailly, head of the Promostyl agency’s […]

In a post pandemic fashion economy, comfort and versatility will be key drivers for brands. Streetwear is in a prime position to take on the protective and functional role consumers are already seeking. Brands looking to next spring and autumn 2021 collection development will need to consider how garments […]

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