CONTRIBUTION Social media democratizes fashion - no longer do you have to be in with the mainstream fashion media to get eyes on your products. It is the perfect eCommerce tool because it gives you a stage, and, if you know how to use it, you can reach your audience. Sometimes the moments in a day line […]

The US has announced a trade war on China. Should those in Europe or the rest of the world care? The answer is a deciding yes. For luxury companies, who have a global supply chain that is widely spread across international markets, any barriers to the movement of goods could be detrimental. On a consumer […]

LMVH maison Louis Vuitton is lowering its retail prices in China. In a statement issued by the maison to the newspaper Jing Daily, the brand announced that it had decided to "lower prices on a wide range of products to support the government's efforts to reduce the cost of luxury goods sold in China". […]

London - The continually evolving retail landscape is changing how shopping behaviour is affecting both in-store and online experiences and more importantly, changing customer expectations. As online shopping is now integral to our daily lives, leading retailers, brands and marketplaces can no longer […]

When it comes to shopping online, the Dutch and the Swiss are European champions, according to the 2018 report on e-commerce in Europe, published today by EuroCommerce. 98 percent of Dutch and Swiss citizens said to have used the Internet in the last 12 months, out of which 82 percent have made at least […]

Ahead of its annual general meeting, JD Sports Fashion Plc said in a statement that the Group announced record results for the year ended February 3, 2018 and its board believes that the company continues to be on track to deliver a result for the full year in line with consensus market expectations. […]

Christian, aged 10, has 20 pairs of high-end sneakers in his closet at his home in the suburbs of New York. Maxance, who just turned 14, asked his parents for an 800 USD pair of Adidas shoes for his birthday. He did not get them. "We live in a world where sneakers are basically works of art," the teenager […]

H&M is to reopen its flagship store in Paris this Wednesday, after 18 months of renovations, the company informed in a statement. Located between Galeries Lafayette and Printemps, the store will now occupy six floors instead of three, spanning over 5000 square meters. With the expansion, Paris is set […]

Swedish fashion company H&M opened the first online shop for its new off-price concept Afound a few days ago, on Thursday. However, like the first brick and mortar stores that opened at the same time, the online shop is initially available in Sweden only. Potential customers should therefore be comfortable […]

True or false: consumers that love a certain fashion brand will buy items from said brand online, again and again. False, according to a new survey conducted by WGSN. After surveying 15,000 women aged 16 to 39 in the US and UK, the global fashion trend forecaster found out that brand love and purchase […]

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