Born in the United States, Black Friday has progressively been gaining weight in France since 2013. It is a highly anticipated day during which significant promotions are offered, not only in fashion but also in other consumer products. In France, Black Friday is predicted to see a record 5.9 billion […]

Under 35s are expected to drive spend this festive season, according to a new report, with the millennial-and-younger age group paying particular attention to new technologies, new delivery methods and environmentally-friendly products. Shoppers in the 18-34 age group are willing to splash out more […]

Black Friday is only a few days away, yet it is already ramping up to be a busy shopping day as retailers announce big mark-downs to drive consumers to shop. However, popular digital fashion resale platform ThredUp has published its new “Holiday Purge” data report to warn against impulse shopping through […]

INTERVIEW Hamburg-based company Unown is an online leasing service for sustainable premium fashion that started in August 2019. As part of its new ‘Declutter Programme,’ Unown has also started accepting customers’ clothes. The goal is to make sustainable fashion more attractive and accessible, which […]

INTERVIEW Just six years ago, was founded in Hamburg. Today, 90 employees work for the online platform that specialises in second-hand luxury fashion, offering more than 150.000 items sold around the world. Numerous cooperations with influencers who sell their designer pieces through Rebelle […]

Moscow - Despite successive economic and diplomatic crises, there is no shortage of fashion in Moscow. From pure luxury to streetwear and everything in between. FashionUnited highlights the six most important multibrands. TSUM: the giant TSUM, which is owned by the Mercury Group (a group that manages […]

A physical pop-up store allowing shoppers to try on digital clothes has opened in London with the aim of changing people's attitudes and feelings towards digital fashion. The pop-up by digital startup Hot:Second is open at Protein Studios in Shoreditch from 19 to 21 November and allows visitors to immersively […]

ANALYSIS Just over one year ago Farfetch launched its IPO to the tune of 27 dollars per share. Setting an industry precedent, it celebrated a 50 percent increase on its expected debut and saw the business valued at approximately 6.2 billion dollars. Much has happened since the marketplace connector […]

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