Swedish fast-fashion retailer H&M tops the list of the world’s most popular brands, according to internet search data compiled by SEMrush, recording on average more than 30 million searches worldwide per month. H&M was followed by Zara, which received 25 million searches a month, while sportswear giants […]

The average US shopper spends 86 dollars (66 pounds) per month on UK websites, according to a study commissioned by the Royal Mail, as they are significantly more likely to trust the authenticity of a UK retailer. The research reveals that one in seven (14 percent) American online shoppers have purchased […]

Facebook has filed a patent application for a service which would allow users to purchase items and complete payments via its Messenger chat app, according to the website of the United States Patent and Trademark Office. Companies running a Facebook page are already able to engage with consumers via […]

IN PICTURES Nike has unveiled a new concept store, Nike Live in Los Angeles that aims to unite digital and physical retail and will act as a service hub for NikePlus members in the area. Located in the heart of West Los Angeles on Melrose Avenue, Nike by Melrose, spans 4,557 square feet and has been […]

Gucci is widely expected to be reducing its retail prices in China following the decision by the Beijing government to cut tariffs on imported luxury goods. Gucci has confirmed to FashionUnited that it is adjusting its retail prices downwards across all categories in Mainland China as a result of the […]

French luxury conglomerate LVMH has signed a five year deal with American network giant AT&T for retail shopping agility. AT&T will help provide technology and infrastructure to improve the in-store shopping experience. This deal is a continuation of a longstanding partnership between the two companies, […]

If you run a fashion webshop and it doesn’t feature videos yet, now is the time to start. Videos provide visitors with a richer shopping experience, which makes them a very effective tool to increase sales, according to video marketing experts Moriam Hassan Balogun, from Orangevine, and Jelle Rood, […]

INTERVIEW As eco-friendly fashion continues to grow, sustainable wear has become a more sought after option for buyers. Lara Intimates offers lingerie that celebrates the diversity of women’s bodies and is dedicated to using environmentally friendly materials. Cindy Liberman and Faith Leeves created […]

COMMENTARY We have all been there - just squeezed out of our own clothes into the new ones in the fitting room, only to realise that a different size or colour would be better. If there is no trusty friend by one’s side, this usually means: taking off the new clothes, squeezing back into one’s own clothes, […]

BUSINESS & OPINIONAs of June 22, 2018, the European Commission imposed temporary twenty-five percent ad valorem tariffs on certain goods originating in the United States and imported into the European Union. The list of goods affected by these tariffs includes cosmetic preparations, t-shirts, trousers, […]

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