French group SMCP has signed a deal to sell products from its brand Sandro Paris at Farfetch. “With more than 13 million clients per month worldwide, Farfetch will be the ideal partner to enable Sandro to address a wider, premium customer base”, celebrated the company in a press statement. The partnership […]

Luxury retailer Browns is diving into the athleisure and sportswear apparel as it adds women’s activewear into its line of offerings, according to Fashion Network. The brand launched its new Women’s Activewear on July 16 with 33 new brands, along with three exclusive styles from the brand MISBHV. Offerings […]

Amazon kicked off its two-day sales event, Prime Day, today and its competitors are trying to beat the retail giant at its own game. Retailers including Target, Walmart and Ebay are offering their own sales to customers to take part of the trend Amazon started five years ago. Prime Day offers a series […]

Burberry is updating its stores to better reflect the label’s new creative vision and repositioning strategy under Riccardo Tisci. Fourteen Burberry stores have gone through architectural and visual changes, including the Regent Street and Bond Street flagships in London and the store on 57th Street […]

American Eagle Outfitters Inc. will be selling personal care products infused with cannabidiol (also known as CBD) in the United States. According to a press release from Green Growth Brands Inc., the retailer put in an order at the cannabis company for these products. These products were developed […]

IN PICTURES Athletic attire brand Lululemon is joining in on creating experiential retail moments for its consumers. According to a press release from the brand, the retailer has opened up a new store — which will be used to manifest the brand’s mission to promote fitness — in the Lincoln Park neighborhood […]

Prime Day, Amazon’s annual sales event for Amazon Prime subscribers, kicks off July 15 at 12 a.m PST. This year’s Prime Day will last 48 hours instead of 36, with some early deals popping up on Amazon’s website several days before the event, turning it into a week-long discount bonanza. Much like Black […]

Travelers going to or passing by Finland’s capital, Helsinki, will soon have new shopping options while waiting at the airport. Swiss travel retail company Duffry has signed a seven-year contract to operate seven new premium and luxury stores at Helsinki Airport, including Longchamp, Coach, Jimmy Choo […]

Fashion retail is in a state of disruption and it is becoming all the more important to focus on the strengths of a physical store. How this could work in today's digital age was demonstrated by the managing directors of three German multi-brand retailers at the convention of the BTE Textile Trade Association […]

Do you have an online shop located in an European country or shipping to Europe? The latest report on the state of European ecommerce, published by the Ecommerce Foundation, is full of useful insights. FashionUnited summarizes its main takeaways below. 1. Most B2C ecommerce is concentrated in Western […]

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