ADVICE The business of selling fashion online is becoming more complex as social media platforms like Instagram and Facebook introduce independent shopping functions of their own. Fashion brands and retailers must create well-thought-out strategies to incorporate changes in e-commerce from the start […]

Visiting The North Face’s newest pop-up store is not for the faint-hearted, as it is located at 2100 meters (6890 feet) high, in the middle of the Dolomites mountain range in Italy. Launched last weekend, the store is only reachable on foot -- a two-hour hike, to be more precise. "> The store’s product […]

Steve Jobs may have been a tech genius, but he clearly didn't care much for fashion. Facebook boss Mark Zuckerberg has followed in his footsteps, sporting a plain grey T-shirt every day for years -- only to swap it for a simple black suit to testify before Congress and the European Parliament. But Silicon […]

In the U.S. college students prefer to do their back-to-school shopping the old fashion way, that’s it in person. As a result, Deloitte predicts an 11 percent decrease in intended online shoppers for this season. According to Deloitte's 2018 Back To College Study, while last year about 80 percent of […]

Visual search, while hardly a novel concept, is quickly becoming a tool for e-commerce platforms to allow users and customers to search for what they want using images. eBay this week announced it has expanded its image search feature with the possibility to drag and drop images into its search bar […]

Lingerie brand Victoria’s Secret (L Brands) has opened its first flagship store in Hong Kong, at the heart of Causeway Bay, the company informed on its Facebook page. The shop occupies five floors and 50,000 square feet (4645 square meters). While the big store opening may make it seem like Victoria’s […]

Kering’s Balenciaga has joined’s luxury platform, Toplife. Launched in October 2017, Toplife is's response to Alibaba's Luxury Pavillion, released two months prior. Balenciaga is the third Kering-owned brand to join Toplife this year, following Alexander McQueen and Yves Saint Laurent. […]

DHL, the international courier and express mail company, has partnered up with African e-commerce giant MallforAfrica to help online retailers bring more African products to the international market. Earlier this week, the two companies launched, an e-commerce site where African […]

Online shoppers living in Berlin can now receive their H&M orders just a few hours after the purchase. The Swedish fast fashion giant chose the German capital to test its new same-day delivery service. Orders placed by 10:00AM on H&M’s German website, with a delivery address located in Berlin, are now […]

Balmain is launching its revamped web address, which is now managed by Online Flagship Stores, a division of Yoox Net-a-Porter. The two companies have signed a five-year partnership. Designed by Mazarine Agency, the new website premieres with a capsule collection in partnership with pop star Beyoncé, […]

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