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H&M introduces Circulose as its latest sustainable initiative

By FashionUnited

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Circulose, one of H&M's most recent initiative to make it's clothing more sustainable, is a natural material made from the cellulose in worn-out clothing. From worn-out jeans to a fancy new dress, the launch of Circulose is on step closer to closing the loop on fashion.

Video source: H&M, via Youtube.

Circulose
H&M
Sustainable Fashion