London Fashion Week: A very fashionable business generating 270 million pounds

The London Fashion Week is traditionally one of the global fashion shows that attracts the greatest deal of interest. No wonder that’s the case as the British fashion spectacle is just second to its sister event in NYC when it comes to both income generated and number of visitors.

The awaited British fashion biannual date generates in excess of 270 million pounds (more than 278 million euros) each season, according to data collated by FashionUnited Business Intelligence.

Furthermore, the British capital alone earns more than 50 million pounds with every London Fashion Week, receiving an average of 2,000 pounds per visitor. Paraphrasing Giorgio Armani, London is probably the only true city where you see the creative turmoil, reason enough for thousands of visitors to flock to the fashion capital to see the show.

Caroline Rush, chief of the British Fashion Council, summarised the LFW’s appeal on its inauguration day, saying that "London is the most diverse, multicultural and open city in the world and we fiercely want to protect that reputation."

Image: London Fashion Week September 2017. Credits: British Fashion Council