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Gucci showing spring/summer 2019 in Paris

By Kristopher Fraser

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Fashion

Red alert, Gucci is leaving Milan Fashion Week. The Italian luxury fashion house, which has become the star child of parent company Kering Group, has announced that their spring/summer 2019 runway show will take place during Paris Fashion Week on September 24 this year. The story first broke on WWD. Fret not though, they will only be decamping for one season, and will return to Milan after that. The show is part of an homage that Gucci creative director Alessandro Michele has given to France.

“Gucci is a global brand with deep and vibrant Italian roots and a visionary French shareholder, Kering,” said Marco Bizzarri, president and chief executive officer of Gucci, in a statement. “When Alessandro told me of his desire to present the new collection in Paris — continuing the French-inspired narrative — I thought it was a perfect way to continue the creative homage to France.”

Gucci will show during Paris Fashion Week in September

The show date marks the transition day between Milan and Paris Fashion Weeks as to avoid conflicting schedules.

Gucci won't be skipping Milan entirely though. They plan on holding an event during the second day of Milan Fashion Week at the Gucci Hub. Further information about the event has not been revealed.

Gucci's homage to France began with their pre-fall advertising campaign, which was inspired by 1968 in France when riots and marches against the government and military began. The brand's cruise 2019 show is set to be held in France on May 30 in Arles at the Promenade Des Alyscamp. “After cruising New York, London and Florence, France was the most natural and organic landing place for Gucci. I wanted to pay my homage to this incredibly important and fundamental country for our culture and history,” Michele said to WWD earlier this May.

photo: via Gucci.com
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