- Danielle Wightman-Stone |
Luxury fashion label Marni has launched a new retail concept focusing on accessories, to boost its bags, shoes, eyewear and jewellery collections, which currently account for more than 40 percent of its annual turnover.
To highlight its accessories, Marni has unveil four new retail concepts in Rome, Paris, Madrid and Shanghai within key department stores that focus exclusively on leather goods, eyewear and jewellery, as well as its bags, which have reported an increase in sales of more than 50 percent since 2016.
In Rome, Marni accessories are located at the ground floor of the just inaugurated La Rinascente Tritone store, while in Paris the concession is within Printemps Louvre, and in Madrid, Marni has opens its accessories area in the El Corte Inglés Castellana. In addition, Marni has opened in the Grand Gateway 66 mall at the centre of the dynamic Xujiahui commercial district in Shanghai.
All the concessions reflect the Marni retail concept, which plays around with “linear geometry, sophisticated marble inlaid flooring and witty handling of delicate colours that contrast with bolder hues” said the brand in a press statement.
Images: courtesy of Marni