David's Bridal news and archive

David's Bridal launches its first loyalty program

David's Bridal is seeking to improve consumer engagement through a new loyalty program. Called Diamond, Loyalty Program by David's, the program allows brides to earn free gifts and earn points that can contribute to a free honeymoon. Loyalty members will receive free gifts at every level, including tote bags and additional goodies. Brides may...

Retail

David's Bridal announces new partnership with Affirm

David's Bridal has teamed with Affirm, to allow its customers a more flexible and transparent way to pay. Affirm's service will allow shoppers to make simple monthly payments without any hidden or late fees. “We have the privilege of dressing millions of brides for life’s most important occasions," David's Bridal's chief marketing and IT officer...

People

Danny Luczak joins David's Bridal as chief technology officer

David's Bridal has appointed Danny Luczak to the role of chief technology officer, effective Monday, July 6. He will report to chief marketing and IT officer Kelly Cook. Luczak joins the bridalwear brand from self-storage company Public Storage, where he served as vice president, application development since 2015. He brings with him over 20...

People

David's Bridal continues to make changes to its leadership team

David's Bridal has appointed Nevin Shetty to the newly created role of chief partnership officer and Lia Madonna to head of partnership services. Both appointments were internal promotions. Both will be responsible for leading the growth of the company's rapidly expanding partnership department, according to a company statement. The company has...

People

David's Bridal appoints Kelly Cook as chief marketing officer

Kelly Cook has been appointed to the role of chief marketing officer of David's Bridal. Cook brings extensive marketing and managing experience to the role, having held similar positions with Pier 1, Kmart, Sears and DSW. Cook is the fourth new executive to join the company this year. David's Bridal filed for bankruptcy at the end of 2018 and...