Levi's news and archive

For a few dollars more: Levi's sets its sights on womenswear and the premium market

Paris, France - Global denim leader Levi's is looking to shed its image as a men's brand focused solely on jeans. The company aims to attract more female customers and dress them “from head to toe”, its chief executive officer Michelle Gass told AFP. She has set a goal of surpassing 10 billion dollars in revenue. “While jeans are our foundation,...

FashionPress Release

Levi’s® and Pixar celebrate 30 years of Toy Story with a Western-inspired collection

As the first computer-animated feature film, it forever changed the world of animation and captured the hearts of generations of fans. To celebrate this milestone, Levi’s® and Disney Pixar have joined forces for an exclusive collection. This collection showcases the adventurous, Western-tinged character of Woody and the playful spirit of Toy...

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Business

Levi Strauss beats Q4 estimates despite drop in revenue, profit

Levi Strauss was upbeat on its 2023 outlook Thursday as its fourth quarter results beat analysts’ estimates. The US denim giant reported 6 percent drop in revenue in the quarter ended November 27 as growth in its direct-to-consumer (DTC) channel was offset by a drop in wholesale. Fourth-quarter revenue at the US denim giant was flat on a...

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Video

Video: The history of Levi's 501 jeans

In this video, Levi's has presented a video detailing the long history of its iconic 501 jeans for women. Watch the video below. Video: Levi's via YouTube Photo credit: Image: Levi's via YouTube

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Video: Levi's newest collection, featuring Maya Jama and Mahalia

In this video, Maya Jama and Mahalia have recalled their first pair of Levi's jeans, and presented the newest Levi's collection. Watch the video below. Click here to read more about the collection. Video: Levi's via YouTube Photo credit: Image: Levi's

Retail

Afterpay launches Genderfree shop

Afterpay, a “Buy Now, Pay Later” payment company, has launched its first Genderfree shop. The shopping experience will offer customers a new way to shop, encouraging them to purchase based on their self-expression - breaking the gender binary mold. Brands that will curate on the Genderfree shop include Levi’s, Birkenstock, Jeffrey Campbell,...

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Fashion

Shein, the Chinese fast fashion giant, is plagued for copying western brands

Shein, the Chinese fast fashion company making a splash in the west, is the latest Chinese platform allegedly selling counterfeit goods. Now the largest cross-border e-commerce player in China, Shein has seen fast growing audiences in the US, France, Russia, Germany and 200 other countries, but not without controversy. The explosion of Shein’s...

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Retail

Amazon Prime Day announced for June 21-22

The highly anticipated Amazon Prime Day will take place on June 21-22, offering more than two million deals worldwide. The two-day event by the e-commerce giant will feature discounts across all categories including fashion, home, beauty, and electronics. The savings will be on brands like Levi’s, iRobot, Samsung, and Redken. There will also be...

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Video

Video: Levi's 501 Originals campaign

In this video, American clothing company Levi's has presented its Levi's 501 Original campaign featuring singer Hailey Bieber, YouTuber Emma Chamberlain, footballer Marcus Rashford and more. Watch the video below. Video: Levi's via YouTube

Fashion

Levi's launches campaign with climate activists

Global denim brand Levi’s has launched a new campaign to spread awareness about the environmental impacts of the fashion industry with the help of activists making an impact in their communities. Levi’s stated it is committed to driving ambitious climate and water action by investing in material and technology to help combat climate change. The...

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Fashion

Denim innovations: How brands are cleaning up the industry

The denim industry, as a part of the wider textile industry, which is one of the most polluting industries in the world, has come a long way since Levi Strauss developed its first pair of blue jeans for gold miners in the San Francisco area in 1873. Note that the first Levi’s blue jeans were reserved for men. Women had to wait until the next...

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Fashion

Levi’s promises to fight against controversial new voting laws

Jeans are the most democratic garment in our closet, worn by presidents and Amazon workers, tech nerds and suburban moms, Albert Einstein and Bruce Springsteen. And Levi’s, with their history of outfitting working class heroes––cowboys, lumberjacks, railroad workers––in search of their own American Dream, are arguably the most democratic of...