Articles by AFP
Online sales in France hit new record with 7 percent growth in 2025
Paris - For the seventh consecutive year, online sales set a new record in 2025. Sales were up by 7 percent, with French consumers spending almost 200 billion euros online, the Fédération du e-commerce et de la vente à distance (Fevad) announced on Wednesday. E-commerce is “firmly established in the daily lives of French people,” Marc Lolivier,...
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Adidas versus Nike: Guerilla marketing ahead of DFB switch
Adidas will soon have to hand over the German national football team to its rival, Nike. At the World Cup, the sportswear giants are teasing each other. Nike could not pass up this perfect opportunity; the pun on the location was simply too good. “Hello New Jersey,” read a huge Jamal Musiala banner that the US sportswear giant's advertising...
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Michael Rider brings volume and movement to Celine
Paris - Voluminous trousers and cape-like gabardine coats brought volume and movement to Michael Rider's first major menswear show for Celine on Sunday, the final day of Paris Fashion Week. It was the first time the American designer had appeared on the official Parisian menswear show schedule since his appointment as artistic director of the...
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Five key takeaways from a scorching men's Paris Fashion Week
Paris - From a new masculinity to the controversy surrounding the Louis Vuitton wave, this men's Paris Fashion Week will be particularly remembered for the extreme heat that swept across France. Louis Vuitton's wave For his show, an ode to surfing and the ocean, Pharrell Williams recreated a sandy beach and a giant artificial wave. This grand...
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Lanvin celebrates 100 years of its first menswear collection
Paris - French house Lanvin unveiled a surrealist-inspired wardrobe for its spring/summer 2027 menswear collection on Friday. The collection celebrates the centenary of the first menswear line by its founder, Jeanne Lanvin. Inside the Parisian mansion housing the brand's new offices, several outfits were displayed on the floor in the style of...
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Spanish designer Sonia Carrasco shows 'Sobremesa' collection with visible seams in Paris
Spanish designer Sonia Carrasco presented her new collection in Paris on Thursday. The collection continues her signature style of visible seams, a method used to highlight the creative process. Carrasco is the only Spanish representative on the official Paris Men's Fashion Week calendar. She showcased her new collection in an old building in...
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Zalando under investigation by German supervisor BaFin, shares plunge
Frankfurt - The German financial supervisor BaFin announced on Friday it has opened an investigation into Zalando over suspected accounting rule breaches. The announcement caused the online fashion giant's share price to plunge. The Bonn-based authority stated it has “concrete indications” of possible violations of accounting standards. This led...
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Sarah Burton unveils her first menswear collection for Givenchy, Issey Miyake celebrates bamboo
Paris - British designer Sarah Burton presented her first-ever menswear collection for Givenchy on Thursday, during Paris Fashion Week Men's. Blending her mastery of tailoring with the history of the French luxury house, the 52-year-old designer made her debut on the official schedule of the capital's menswear Fashion Week. Three distinct worlds...
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'Have patience', the mantra for models breaking into fashion
Paris - “There are more nos than yeses”. Dozens of models attend castings hoping to walk at Paris Fashion Week. It is an opportunity that offers significant visibility and can boost their careers, yet it is difficult to achieve. From pre-selections to final fittings, the path is long and full of obstacles for candidates aspiring to walk in the...
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Politicians grapple with heatwave dress codes
Paris, France – June 24, 2026 (AFP) – One MP has dared to wear Bermuda shorts in the corridors of the National Assembly, yet few ministers have abandoned the tie. Politicians, primarily men, are tentatively bending the sartorial codes of power to adapt to the heatwave. On the first day of this heatwave, June 18, the Elegance Parlement account...
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