Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Valentino appoints Esther Hörmann as CEO of Europe
Esther Hörmann has been appointed CEO of Europe for Valentino. This strategic move strengthens the Italian house's regional leadership at a pivotal time for the brand. Based in Milan, Hörmann takes on the role following an international career spanning nearly two decades. She has worked with some of the leading companies in the luxury and...
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Lookiero-Outfittery merger secures 17 million euro funding round
Lookiero Outfittery Group has closed a 17 million euro investment round. The funding will boost its growth, strengthen its logistics structure and accelerate the development of new artificial intelligence-based features. The round saw participation from new investors including Ekarpen Private Equity and the Spanish Society for Technological...
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Nude Project seeks new CFO amid international expansion drive
Nude Project has opened a vacancy for a new chief financial officer (CFO) at a pivotal moment in its international development. The transition comes as the company accelerates its growth outside Spain and consolidates its presence in strategic markets across Europe and the United States. This follows a year marked by the expansion of its...
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Spanish brand Bryan expands into London retail after surpassing three million euros
Founded and led by Andrea Moragues, the brand has evolved in four years from domestic production to an international structure with a presence in multi-brand retail, its own channel and a growth strategy that has just materialised in its first London store. The space opened in early November at 28 Henrietta Street in Covent Garden. This move...
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Barcelona-based Go PopUp closes a 300,000 euro funding round
Barcelona-based platform Go PopUp has closed a 300,000 euro funding round led by Ona Capital. The platform connects space owners with brands and agencies seeking unique locations for launches, activations or immersive campaigns. Ona Capital is a Catalan venture capital fund specialising in promoting tech start-ups in their growth phase. Several...
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Punt Roma exceeds 150 million in sales: reduced debt, increased equity and new openings
In a year marked by significant strategic moves for Victrix Group, the parent company of Punt Roma, the company closed 2024 by reinforcing its expansion drive. This was previously signalled mid-year with the acquisition of brand rights for the German company Gerry Weber and subsequently for Samoon. Six months later, the accounts for the full...
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Influencers as KPIs: In 2026, brands will demand marketing, not promises
Influencer marketing in Europe is currently in a consolidation phase. According to the latest report from Kolsquare, the sector has moved beyond its experimental stage and has now become a fundamental tool in marketing strategy. Today, companies no longer collaborate with content creators merely to “be present” on social media; they now seek...
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Cost of inaction grows for your brand every year, warns Kantar in its latest sustainability report
For years, sustainability has been the most repeated mantra in the fashion industry. Most of the time, however, this discourse has remained superficial. It has consisted of vague promises, green campaigns and commitments without clear metrics. Today, there is no longer any room for ambiguity. Sustainability has become a matter of business...
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Hoff consolidates its European expansion with its first store in Amsterdam
Spanish footwear brand Hoff has formalised its registration with the Netherlands Chamber of Commerce, a first move ahead of the opening of its first store in Amsterdam during the first quarter of 2026. The move consolidates the brand's progress within its international expansion plan in Northern Europe. This market is gaining importance in its...
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International debutants set the pace at the 41st edition of Riga Fashion Week
The Latvian capital once again became a meeting point for Baltic and European fashion from October 20 to 24. The 41st edition of Riga Fashion Week was a season marked by debutants. Seventeen brands from Latvia, Estonia, Lithuania, Poland, Belgium and Uzbekistan presented their collections. Twelve of them appeared on the catwalk for the first...
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