Articles by Alicia Reyes Sarmiento
Journalist and Audiovisual Communicator, Alicia Reyes Sarmiento (1999) has been part of FashionUnited since 2021. Focused on curating content for the Spanish and Latin American markets, she enjoys exploring global trends, covering industry events, and learning from conversations with key voices in the fashion sector. Passionate about innovation and sustainability, Alicia is currently delving into how artificial intelligence (AI) can enhance editorial processes and support more effective content strategies in the ever-evolving (fashion) news landscape.
Balenciaga concludes Piccioli's tenure after less than two years
Balenciaga has confirmed the departure of its creative director, Pierpaolo Piccioli, via a statement from Kering. The Italian designer steps down after less than two years in the role. This news arrives just weeks after Kering confirmed the exit of Anthony Vaccarello from Saint Laurent and Seán McGirr from McQueen. Consequently, the group led by...
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Spanish brand Byan explores Italian future with Milan pop-up and local collaboration
Madrid-based womenswear brand Byan opens a pop-up space in Milan today, November 5, at 35 Corso Vercelli. The store will remain open until December 30 as part of the company's international expansion strategy. It seeks to gauge the response of Italian customers firsthand while evaluating a permanent presence in the market. The pop-up's retail...
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Sonae Sierra recruits head of leasing from Savills following acquisition of eight shopping centres in Spain
Portuguese shopping centre operator Sonae Sierra has appointed Spaniard Pablo Buendía as head of leasing business development. Buendía will work within the joint venture the company shares with Norges Bank Investment Management (NBIM), as he announced on LinkedIn. The appointment comes one month after Sonae Sierra announced a change in its...
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Carmina Shoemaker expands into standalone retail in Germany with Munich opening
Spanish artisanal footwear brand Carmina Shoemaker (Carmina) has opened its first standalone store in Germany in Munich, a move that strengthens its presence in one of its primary European markets. The 55-square-metre retail space brings to fruition the project that the Majorcan company had been announcing since last June. Until now, the brand...
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Tendam recruits telecommunications talent to lead its AI strategy
Spanish fashion multinational Tendam, owner of Cortefiel, Springfield and Women'secret, has appointed Mónica Sala as its new chief artificial intelligence (AI) and transformation officer. Joining from telecommunications operator Orange España, the executive will start at the group on January 1, 2027. She will sit on its management committee and...
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Make-up boosts Puig in third quarter while skincare declines
Puig has closed the third quarter of 2026 with its highest reported growth rate since early 2025, driven by a make-up category gaining weight within the group and held back by a skincare segment recording its second consecutive negative quarter. This follows from the sales update published on Wednesday by the company and explanations provided by...
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Yerevan Fashion Week: Showcasing Armenian design talent to the world
In 2025, the European Union imported 129 million euros worth of textiles from Armenia, almost entirely clothing. Behind this figure is an industry that has been working for high-end European firms, especially Italian ones, for years. Alongside it, generations of designers have emerged. Yerevan Fashion Week (YFW) aims to give them recognition in...
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Spanish streetwear brand Yuxus sets its sights on Europe with pop-up stores
Madrid-based streetwear brand Yuxus is preparing to enter two of Europe's main capitals with a roadmap that paves the way for a more ambitious international expansion. FashionUnited has learned that Yuxus will open two pop-up stores in collaboration with the agency Nexo Studio. The first will be located at Linienstraße 111 in Berlin, from...
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Tressé chooses Madrid as its gateway to the Spanish market
Parisian brand Tressé, specialising in prêt-à-porter and homeware, is opening its first store in Madrid, expanding its international presence. Number 52 Claudio Coello Street in the Spanish capital now becomes its second destination outside France, following Milan, where the brand previously had its only international establishment. Founded in...
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Spanish children's footwear brand rethinks child exposure in its communications amid AI risks
The Spanish children's footwear company Pablosky will no longer feature identifiable children's faces in its campaigns, proprietary channels and brand materials. The company, headquartered with its factory in Toledo, attributes this decision to the undeniable impact that social media and artificial intelligence have on the potential use of...
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