Articles by Diane Vanderschelden
Diane Vanderschelden is a Business Editor for FashionUnited France and UK. She covers the latest economic, financial, and regulatory news shaping the fashion industry. With a keen interest in international dynamics, she focuses on the economic, social, and cultural factors influencing different regions, particularly Asia and Europe, where she has lived for several years.
JoyBuy arrives in France: JD.com's risky bet on a saturated European e-commerce market
Chinese giant JD.com is relaunching its JoyBuy marketplace in France, with the ambition of competing against AliExpress, Temu and Shein. After an initial failure in 2015, the group is returning with a more structured offering. The saturated and demanding European market will not forgive any logistical inaccuracies or vague positioning. Behind...
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Luxury margins, mass-market volumes: Why eyewear is the new retail
No longer a medical niche, eyewear is establishing itself as a fully-fledged pillar of retail. The sector is at a tipping point, with margins that rival luxury, volumes comparable to the mass market and a growing appeal for tech giants. The global eyewear market is valued at approximately 200.5 billion dollars in 2024. It is projected to reach...
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Textiles: Why Korean giant Sae-A is betting on nearshoring in El Salvador and the US
By bringing its production closer to the US market, the group is focusing on responsiveness and logistical control, while reducing its dependence on Asian supply chains. The move is indicative of a broader shift. The global textile industry is refocusing on proximity and industrial resilience. Global player consolidating its regional base...
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Mare di Moda 2025: Beachwear as a laboratory for textile innovation
In Cannes, Mare di Moda confirms that trade fairs are no longer passive venues simply attracting onlookers, but dynamic platforms for action. Here, beachwear is driving an industrial transformation where technology, sustainability and design converge. What is the purpose of trade fairs today? Conversations in the corridors of Mare di Moda 2025...
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Trends 2027: David Shah decodes the five key signals set to transform textiles
From October 22 to 24, 2025, the Palais des Festivals in Cannes hosts Mare di Moda, the leading European trade show for beachwear, lingerie and athleisure fabrics. Each year, this event attracts some of the continent's most innovative designers, manufacturers and design studios. Beyond the swimwear and innovative fibres, Mare di Moda also...
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An analysis of Kering Beauté's refocusing strategy and sale to L’Oréal
Far from a hasty analysis, the sale of Kering's beauty division to L’Oréal for approximately four billion euros is more than a simple divestment. It is a decisive move, driven by an undeniable logic of debt reduction and refocusing. FashionUnited breaks down the five operational reasons behind this major transaction. “So, Kering selling its ‘...
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EssilorLuxottica: Shares on the rise with 'med-tech' in sights
On October 21, 2025, EssilorLuxottica's shares continued their rise on the Paris Stock Exchange, following a surge of nearly +14 percent the previous week. This momentum reflects renewed investor confidence in the Franco-Italian group. It is now perceived as a key player at the intersection of luxury, health and technology. The catalyst was the...
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US-Africa AGOA agreement on the line: What is the future for African textiles?
The African Growth and Opportunity Act (AGOA) has been a cornerstone of trade relations between the US and sub-Saharan Africa since its adoption in 2000. This agreement offers preferential access to the US market for nearly 7,000 products, including textiles and apparel, provided that beneficiary countries meet strict political and economic...
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EU-US agreement: a deal stabilising transatlantic trade despite differences
Despite persistent tensions, the framework agreement signed in July 2025 between the European Union and the United States marks a turning point in the perception of American companies based in Europe. According to the latest survey by the American Chamber of Commerce to the European Union (AmCham EU), published at the end of September, the sense...
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Shein seals partnership with Pimkie, sparking controversy in French fashion
Leading global fast fashion retailer Shein has entered into a strategic partnership with French womenswear brand Pimkie. Founded in 1971, the label will be sold internationally through Shein's marketplace. This cooperation also marks the launch of Shein Xcelerator in France. This is a programme designed to support emerging and established brands...
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