Articles by Esmee Blaazer
Esmée Blaazer (1988) studied Fashion Management at TMO European Business School and has worked at FashionUnited since 2009. Over the years, she has held various editorial roles. As Project Manager, she now writes background stories, explaining matters and processes of the fashion industry to newcomers in the sector and students. Topics that are regularly discussed are the future of fashion, sustainability, circularity and legislation. Esmée is also involved in exploring the use of artificial intelligence (AI) in the newsroom.
Spotted on the catwalk: SS26 trends according to Heuritech
Parisian AI fashion forecasting company Heuritech analyses millions of social media images to predict which styles, colours and fabrics will dominate the coming seasons. For spring/summer 2026, the agency identified ten notable trends. FashionUnited highlights a few of them with the help of catwalk looks. Purple as trend colour and Creamy Yellow...
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G-Star rolls out secondhand programme Rewear to Belgium, Germany and France
Denim label G-Star is expanding its online secondhand platform, Rewear, to Belgium, Germany and France. Through the platform, customers can buy and sell secondhand G-Star clothing. The service is part of the brand's Repair–Rewear–Recycle strategy, which aims to make clothing last longer or give it a second life. “Our designs are made to last, so...
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Changemakers in fashion (part 5): Leanne Heuberger, CSR specialist at Zeeman
There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode six: Leanne Heuberger, CSR specialist at...
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Spotted on the catwalk: NYFW SS26 trend colors of Pantone
During New York Fashion Week spring/summer 2026, everything revolves around personal expression. This acts as a powerful counterbalance to artificial intelligence and creeping uniformity. According to the Pantone Colour Institute, designers are opting for a bold mix of familiar shades, vibrant accents and calming neutral tones this season. The...
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Ask Ralph: Ralph Lauren launches AI-powered digital stylist with Microsoft
In the US, fashion house Ralph Lauren has launched Ask Ralph, a new AI-powered styling tool within the Ralph Lauren app. The digital assistant acts as a virtual stylist. It provides users with instant, personalised outfit advice from the womenswear and menswear Polo Ralph Lauren collections through simple questions or prompts. The tool was...
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Lidewij Edelkoort: Fashion becomes conventional
“Convention is becoming very important,” Edelkoort shared about AW26/27, speaking with wonder on her own appreciation for ‘very conventional clothing’. A photo featuring a pleated high-collar blouse; a classic, fine-knit crew neck jumper; and a pearl necklace, is among her favourite images from her presentation, alongside a cute cat picture. “...
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Changemakers in fashion (part 2): Romain Narcy of Rematters, Ereks Blue Matters and the Denim Deal
There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the general public or not? We interview changemakers, consultants, sustainable fashion experts and activists. What can we learn from their work? In this second instalment, FashionUnited spoke with...
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A Guide to the Dutch Fashion Market
BACKGROUND - For anyone looking to start or expand a fashion business in the Netherlands, here is a guide to the Dutch fashion market. Details on the market itself and everything that goes with it such as the shopping behaviour and desires of Dutch consumers, shopping streets, online shopping and, of course, sustainability. Publication date:...
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Spotted on the catwalk: Pantone's colors of the year 2021
The colors Ultimate Gray and Illuminating have been named by Pantone as the colors of the year 2021. A cheerful 'Illuminating' yellow and a cool gray, 'Ultimate Gray', which when combined create an "ambitious color combination," explains Pantone, "combining deeper feelings of thoughtfulness with the optimistic promise of a sunny day". The two...
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Web summit on what comes after retail's "Era of Experience"
Lisbon - Physical retail and online, or physical versus online. According to Annia Spiliopoulos, Global CEO of the British luxury jewellery brand Links of London and Annastasia Seebohm, Group CEO of the British concierge service Quintessentially (a luxury lifestyle management service for its affiliated members), the luxury market is about the...
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