Articles by FashionUnited
Kering CRAFT: discovering China's new creative guard
Luxury group Kering announced on Monday the selection of the ten fellows for the inaugural edition of its Kering CRAFT (Creative Residency for Artisanship, Fashion and Technology) programme. Developed in partnership with Shanghai Fashion Week, this residency scheme aims to support the emergence of a new generation of Chinese designers by...
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New European prize to recognize collaborative circular economy solutions in fashion
The Fédération de la Mode Circulaire (FMC) announces the creation of a European prize, the Circular Fashion Synergies Awards. More than just another award for “sustainable fashion” projects, this prize aims to reward collaborations that tangibly accelerate the development of the circular economy within the textile industry. The fashion industry...
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Video: Yoke FW26 – Tokyo Fashion Week
The label Yoke presented its autumn/winter 2026 collection. The runway show was held as part of Tokyo Fashion Week after the brand received the Fashion Prize of Tokyo 2026. Credits: Rakuten Fashion Week Tokyo This article was translated to English using an AI tool. FashionUnited uses AI language tools to speed up translating (news) articles and...
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Max Alexander, the couture prodigy intriguing Fashion Week
New talent is abundant at Paris Fashion Week. However, few provoke such a mix of fascination and curiosity. On March 3, at the Palais Garnier, a young American designer presented a notable collection to international journalists and buyers. His unique characteristic is that he is only nine years old. Max Alexander has become one of the most...
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G-Star CEO on restructuring: three questions answered
G-Star announced a “strategic restructuring” in early February. The Dutch denim company aims to anticipate changing market dynamics with this move. Following the announcement, some questions remained, which CEO Rob Schilder answered in writing for FashionUnited. G-Star on shortening lead times: is the brand abandoning seasonal collections for a...
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First global brand ambassador: Lily Collins becomes the face of Zalando
Zalando has appointed British-American actress Lily Collins as its first global brand ambassador to highlight the creative expression and individuality of its customers. The year-long partnership will include two major campaigns; the curation of exclusive content formats; and style edits, the Berlin-based online retailer announced on Tuesday....
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In Pictures: AW26 street style at Berlin Fashion Week
As the German capital's fashion week celebrated its grand finale on Monday, temperatures dropped to almost minus ten degrees. The pavements were frozen, turning them into an ice rink. Additionally, there was a public transport strike. Despite these conditions, fashion enthusiasts were not deterred from showcasing their best looks. An overview of...
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Marco Bicego appoints Matteo Cuelli as global marketing director
The jewellery group Marco Bicego has officially announced the appointment of Matteo Cuelli as global marketing director. The manager, who has been in the role since January, will lead the brand's communication and positioning strategy. His objective is to support international expansion and the integration of different distribution channels....
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Walter Van Beirendonck and Eastpak collaborate (again) during Paris Fashion Week
During Paris Fashion Week 2026, Walter Van Beirendonck and Eastpak brought their long-standing creative collaboration back to the forefront of the international fashion industry. The renewed partnership was presented during Van Beirendonck's SCARE the CROW / SCARECROW show, which centred on outsider art, youth culture and contrasting aesthetics....
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Boggi Milano targets $120 million US turnover by 2030 with ambitious expansion
Menswear brand Boggi Milano has strengthened its retail presence in the United States with the opening of its third store in New York. Located within The Shops complex at Columbus Circle, the new space marks an important step in the company's international growth strategy, which aims for a significant increase in turnover in the country over the...
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