Articles by FashionUnited
James Perse opens first Paris store in Golden Triangle
Los Angeles-based fashion brand James Perse is strengthening its international physical retail network. According to an official press release, the brand opened its first French flagship on June 5, 2026, at 26 rue François Ier, in the heart of the capital's 8th arrondissement. The approximately 650 square metre space is spread over three levels...
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From luxury hotels to department stores: Paris's current pop-ups
In June, Paris is not just buzzing for its men's Fashion Week, running from June 23 to 28. The month also features major retail activations, once again confirming the capital's dynamic pop-up scene. FashionUnited has selected the most inspiring and innovative events currently taking place. Luxury hospitality as a space for commercial expression...
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EssilorLuxottica to launch first wearable production in Italy
EssilorLuxottica has announced the pilot introduction of its first production lines for wearable devices in Italy. Beginning in the second half of the year, the initiative will particularly involve the historic Agordo plant, where an entire production area will be fully converted and operational for the new industrial activities by early 2027....
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Gianfranco D'Attis is the new CEO of Alexander McQueen
Gianfranco D'Attis is the new CEO of Alexander McQueen, effective June 3, 2026. D'Attis will report to Luca de Meo, chief executive officer of Kering, and will be based in London. The manager has over 25 years of international experience in the luxury sector, with a solid track record in brand development, retail excellence and customer...
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Safilo signs agreement to acquire Spy+ and Serengeti from Bollé Brands
Yesterday, Safilo Group announced in a statement that it has signed a share and asset purchase agreement (SAPA) with Bollé Brands for the acquisition of Spy+ and Serengeti. The transaction follows the exclusivity agreement announced on April 21. It represents a further step in Safilo's strategy, which is focused on the selective acquisition of...
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World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection
At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...
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Stefano Rosso is new president of Aura Blockchain Consortium
Stefano Rosso, chief executive officer of Marni and president of Maison Margiela (OTB Group), is the new president of Aura Blockchain Consortium. Rosso succeeds Lorenzo Bertelli, chief marketing officer and head of Csr of Prada Group, who has led Aura since its foundation. Aura Blockchain Consortium, the non-profit consortium founded in 2021 by...
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Provocation sells jeans: How Dutch denim brands approach their campaigns
Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...
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Counterfeiting: Goyard's exclusivity attracts counterfeiters
Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...
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Louis Vuitton opens temporary hotel in London
To celebrate the 130th anniversary of its iconic Monogram pattern, Louis Vuitton is transforming a historic townhouse in London's Mayfair district into an immersive concept experience. The temporary project is located in the heart of London. Louis Vuitton announced on Friday that it dedicates individual, thematically designed rooms to each of...
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