Articles by FashionUnited
Fabletics launches summer activewear with integrated UV protection
Fabletics is expanding its range with lightweight summer styles. With the new Active Summer Essentials, the activewear label is launching breathable designs that feature integrated UV 50+ protection, created for outdoor workouts in high temperatures. The collection centres on the Pureluxe line, which is designed to be at its lightest for the...
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System of a Down opens fan stores from Stockholm to London
American rock band System of a Down is opening official fan stores in five cities as part of its sold-out 2026 European tour. The band also has a collaboration with Danish sportswear brand Hummel in tow. The pop-up spaces will open in Stockholm, Paris, Berlin, Düsseldorf and London, System of a Down announced on Tuesday. According to the band,...
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In pictures: Sunflower debuts in Florence at Pitti Uomo
Copenhagen-based menswear brand Sunflower presented its spring/summer 2027 collection at Pitti Uomo 110 in Florence on Wednesday. This marked the brand's first appearance at the Italian trade fair and its first fashion show outside of Denmark. The presentation also served as the inaugural Copenhagen Fashion Week Special Project at Pitti. The...
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When haute couture reinvents the white shirt: event collaboration by Bourrienne Paris X and Charles de Vilmorin
Paris - It is an unexpected yet natural union of two seemingly opposite worlds. A shared commitment to excellence brings them together. On one hand, there is Bourrienne Paris X, the Parisian authority on the white shirt and a guardian of savoir-faire inherited from the Directoire period, known for its impeccable cuts and fine materials. On the...
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Video: Isabel Coixet best fashion film award 2026 IED Barcelona
The 'Fashioners of the World 2026' graduation event by IED Barcelona, held at the end of each academic year, is a key showcase of emerging talent for industry professionals. This edition highlighted the value of the audiovisual format with the Best Fashion Film x Isabel Coixet award, which was presented to designer Carla Àvila for her work “La...
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James Perse opens first Paris store in Golden Triangle
Los Angeles-based fashion brand James Perse is strengthening its international physical retail network. According to an official press release, the brand opened its first French flagship on June 5, 2026, at 26 rue François Ier, in the heart of the capital's 8th arrondissement. The approximately 650 square metre space is spread over three levels...
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From luxury hotels to department stores: Paris's current pop-ups
In June, Paris is not just buzzing for its men's Fashion Week, running from June 23 to 28. The month also features major retail activations, once again confirming the capital's dynamic pop-up scene. FashionUnited has selected the most inspiring and innovative events currently taking place. Luxury hospitality as a space for commercial expression...
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EssilorLuxottica to launch first wearable production in Italy
EssilorLuxottica has announced the pilot introduction of its first production lines for wearable devices in Italy. Beginning in the second half of the year, the initiative will particularly involve the historic Agordo plant, where an entire production area will be fully converted and operational for the new industrial activities by early 2027....
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Gianfranco D'Attis is the new CEO of Alexander McQueen
Gianfranco D'Attis is the new CEO of Alexander McQueen, effective June 3, 2026. D'Attis will report to Luca de Meo, chief executive officer of Kering, and will be based in London. The manager has over 25 years of international experience in the luxury sector, with a solid track record in brand development, retail excellence and customer...
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Safilo signs agreement to acquire Spy+ and Serengeti from Bollé Brands
Yesterday, Safilo Group announced in a statement that it has signed a share and asset purchase agreement (SAPA) with Bollé Brands for the acquisition of Spy+ and Serengeti. The transaction follows the exclusivity agreement announced on April 21. It represents a further step in Safilo's strategy, which is focused on the selective acquisition of...
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