Articles by FashionUnited
Stephan Künz, the CEO behind the distinctive brand Blutsgeschwister
When Stephan Künz moved from South Tyrol to Stuttgart in the summer of 2010, he left one of northern Italy's leading sporting goods retailers to manage a small, distinctive fashion brand. Over 15 years later, Künz, managing director and partner of the German fashion label Blutsgeschwister, is facing another leap. This involves the deliberate...
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French manufacturer Groupe Lécuyer acquires Moreau Paris
The Paris Commercial Court has approved the acquisition of Moreau Paris, a historic leather goods house, by Cardinal Invest, owner of the French manufacturer Groupe Lécuyer. This transaction marks the beginning of a new chapter for one of the last independent Parisian houses specialising in monogrammed canvas. A historic heritage and commercial...
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Lululemon: Klarna now available at checkout in Germany and UK
Payment provider Klarna is now available as a payment method in Lululemon stores in Germany and the UK. The move expands a partnership that has existed online for more than five years, Klarna announced last week. The integration is made possible by the payment platform Adyen, which Lululemon uses. At the checkout, customers scan a QR code with...
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Dsquared2 becomes fashion partner of AS Roma
Dsquared2 and the football club AS Roma have entered into a multi-year partnership, under which the Italian luxury brand will design the official off-pitch attire. Starting with the 2026/27 season, Dsquared2 will exclusively design the formal and casual attire for the players of the men's and women's first teams, as well as for the coaching...
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Marc O'Polo expands membership program into international brand community
Marc O'Polo is transforming its customer loyalty programme, launched in 2019, into an international brand community, which will launch on August 3 in eleven European markets. The programme will offer members exclusive benefits, content and experiences, extending the brand experience beyond the point of purchase, Marc O'Polo announced on Tuesday....
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Tokyo Fashion Week: from European debuts to backstage photography with Meta glasses
Rakuten Fashion Week Tokyo will run from August 31 to September 5, with 28 confirmed collections for the spring/summer 2027 season. The framework includes 25 official designer shows, including four debuts, and three partnership shows, through which associations and organisations group brands from individual countries. Including the partnership...
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Viktor&Rolf to mentor fashion design students at Istituto Marangoni Paris
Istituto Marangoni Paris has announced a major partnership with the Dutch house Viktor&Rolf for the 2026-2027 academic year. This immersive mentorship, structured as an Industry Project, connects emerging designers with the strategic and conceptual realities of a major global luxury brand. At a time when the fashion industry is questioning the...
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Mountain Dew and Wolverine collaborate on western boots
Beverage brand Mountain Dew and boot specialist Wolverine are releasing a strictly limited-edition, Americana-style western boot to celebrate the 250th anniversary of US independence. Only 50 pairs of the model, based on Wolverine's Wheatland boot, have been created, one for each US state, the two US brands announced on Monday. The boots are not...
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FIFA World Cup 2026: Louis Vuitton unveils new trophy trunk and capsule collection
As the FIFA World Cup 2026 final approaches, Parisian luxury house Louis Vuitton, the official supplier for the event, presented the new bespoke case designed to transport the trophy, along with a limited-edition luggage line. The synergy between high-level sport and luxury continues to strengthen. Following a tradition started at the 2010 World...
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The Hague's Kunstmuseum to collaborate with Barbican London on 'Future Fashion' exhibition
Kunstmuseum Den Haag will open the “Future Fashion” exhibition early next year, focusing on the future of fashion. The exhibition will showcase how contemporary designers are addressing challenges like overconsumption, pollution and climate change by experimenting with new materials and production methods. “Future Fashion” is a collaboration...
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