Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
Case studies in the rise of ESG disputes: Greenwashing and social washing in focus
This week, it was announced that the Clean Clothes Campaign (CCC), together with four consumers, is filing a lawsuit against clothing brand Levi Strauss (Levi's). The case revolves around alleged misleading sustainability claims and labour rights violations at a factory in Turkey where Levi's manufactures. More than 400 workers lost their jobs...
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Why we know everything and change nothing
I thought I understood the industry; its culture, its quality and its lack thereof. I knew the ateliers in Italy where you would discuss the quality of an espresso while standing next to an ironing machine that shaped a Prada blazer in twelve minutes. I knew the production sites in Belgium where the quality of the product and that of the people...
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Hybrid working is the new normal, but does it clash with the soul of fashion?
The best collections are not created behind a screen. They are born from movement, from the dynamic and hectic interplay between design, sales and marketing. They emerge from unfinished conversations, lingering doubts and flowing energy. The fashion industry has always been fragmented: sales teams on the road, marketing in the office and design...
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From sales advisor to ambassador: The new standard of excellence for fashion advisors
For a long time, the role of a fashion salesperson followed a strictly transactional logic: welcome, present, and close the sale. This function was clear and focused on immediate results, and it certainly proved its worth. Today, however, it no longer aligns with the reality of contemporary retail. In 2026, the point-of-sale is no longer merely...
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Dear sustainability manager, have you ever searched for your own brand on Vinted?
A while ago, I sat down with the sustainability manager of a medium-sized Dutch clothing brand. We discussed circularity, material choices and ambitious sustainability goals for 2030. At one point, the conversation turned to the second-hand market and its potential relevance. I took out my phone and opened Vinted. I typed in the brand name....
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EuroShop trends: from natural wallpaper to AI-powered real-time analysis
1,800 exhibitors, 18 exhibition halls and countless innovations for the retail of tomorrow. Anyone wanting to keep track at EuroShop needs a trained eye. This is exactly what trend scout Alex Gehle and retail expert Chris Zorn from the interior design company Knoblauch offered with their expo tour, “Spotting the bold”, at the Düsseldorf trade...
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Poet core and print clash: 4 SS26 secondhand trends to source
The fashion industry is evolving amidst a sustainable transformation, driven by new consumer expectations, regulatory pressure and cost rationalisation. In this context, secondhand fashion is establishing itself as a structural driver rather than a peripheral trend. To remain competitive, it can no longer simply be a “responsible” option; it...
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Retailers take note: modest fashion is here to stay
Modest fashion is gaining increasing recognition within the international fashion industry. What was a neglected niche for years is now a serious and rapidly growing market within the international fashion industry. Modest fashion has become a segment that retailers, department stores, and fashion houses can no longer ignore. About the author:...
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Making structure effective: AI as a cost lever in the fashion industry
However high the cost pressure may be, compromising on quality is not an option in the fashion industry. A reliable planning rhythm, a robust data foundation and practical AI building blocks reduce friction costs along the fashion value chain. Thoughtful governance is key during implementation to ensure that savings potential is realised in...
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Office Christmas party in 2025: time for a grown-up upgrade
Remember the old-fashioned office Christmas party? Glittery dresses were already askew early in the evening and tacky Christmas jumpers suddenly became too hot. Prosecco flowed freely and a champagne tower teetered, threatening to collapse at any moment. The next morning brought a pounding headache, memory gaps, and a voicemail from your boss...
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