Articles by Guest Contributor
Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets
loading... - Fashion
As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...
How to use gift wrapping as a strategy to gain return shoppers
loading... - Retail | Opinion
The annual party season is open and we are once again hunting for festive outfits and surprising gifts. It is the high season for fashion retailers. At the same time, there is no shortage of staff to keep the tills ringing, let alone to sparkle in the packages of the purchases. Yet at the same time, the staff cannot be dragged along to ring the...
Fashion Friday: COVID-19 drives digitalisation of fashion brands in Eastern Europe
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This month’s Fashion Friday podcast series by Euromonitor International analyses the impact of digitalisation of fashion brands in Eastern Europe. Euromonitor International · Fashion Friday: Accelerating the Digitalisation of Fashion Brands in Eastern Europe Digitalisation became a part of Eastern European fashion brands’ strategy a few years...
Fashion fit for the future: The skills needed to drive clothing's circular transition
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How the rise of reuse and repair models will change the landscape of the Dutch clothing industry. Countries around the world are racing to make plans to curb climate breakdown by 2050—with some spotlighting the circular economy as a means to this end. Let’s imagine a scenario thirty years in the future where circularity, supported by government...
Fashion Friday: Athleisure and Sportswear Trends in North America
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This month’s Fashion Friday podcast series by Euromonitor International analyses how the pandemic has impacted the sportswear and apparel industry in North America. The apparel and footwear industry was among the hardest hit by COVID-19. As cases surged and lockdowns caused severe economic uncertainty, consumer confidence dropped sharply in the...
Podcast: Athleisure and Sportswear Trends in North America
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Increased time spent at home amid lockdowns and other restrictions led consumers to dress completely differently. While working, learning and socialising all from their own homes, consumers increasingly chose casual and comfortable clothing like loungewear and other sportswear items over more formal or trend-driven products. Image: Pexels
Four fabric and colour trends for fall-winter 2021
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The fabrics for the upcoming fall/winter season can be categorised in four themes: Reconsider, Reset, Reimagine, and Rebuild. The impact of the pandemic and its lockdowns and the way it has affected people’s day-to-day lives, as well as their new living conditions, will play a key role in these themes. Reconsider Fabrics have an enormous...
Sustainability Accelerating in the Beauty and Personal Care Industry
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Of sustainability’s three pillars—economic, environmental and social—much of the beauty industry’s innovation has centered around the environmental pillar. A year after the initial outbreak of the COVID-19 pandemic, momentum in sustainability has picked up again, coinciding with greater strides in vaccine distribution, the reopening of...
Euromonitor podcast: Sustainability Accelerating in the Beauty and Care Industry
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This month’s Fashion podcast series by Euromonitor International analyses how sustainability and ‘people over profit’ fit into the broader world of beauty and personal care. Euromonitor International · Fashion Friday: Sustainability Accelerating in the Beauty and Personal Care Industry For more Euromonitor Fashion podcasts click here Photo: Pexels
Building the business case for circular business models Part 2: Rental
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The potential of circular business models continues to grow in the apparel market—more and more rental and resale experiments and pilots are being launched and market growth is outpacing traditional retail. Nevertheless, for brands looking to design and launch a circular business model, there are many real and perceived barriers associated with...