Articles by Guest Contributor
Guest contributors write for FashionUnited on a voluntary basis to share their expertise and highlight topics that matter to fashion industry professionals.
Making structure effective: AI as a cost lever in the fashion industry
However high the cost pressure may be, compromising on quality is not an option in the fashion industry. A reliable planning rhythm, a robust data foundation and practical AI building blocks reduce friction costs along the fashion value chain. Thoughtful governance is key during implementation to ensure that savings potential is realised in...
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Office Christmas party in 2025: time for a grown-up upgrade
Remember the old-fashioned office Christmas party? Glittery dresses were already askew early in the evening and tacky Christmas jumpers suddenly became too hot. Prosecco flowed freely and a champagne tower teetered, threatening to collapse at any moment. The next morning brought a pounding headache, memory gaps, and a voicemail from your boss...
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AI, AI, who is the most stylish in the land?
Artificial intelligence (AI) is no longer just a technical tool. It is becoming a constant companion in the daily lives of many consumers, fundamentally changing the relationship between people and brands. According to the latest Accenture study, “Consumer Pulse 2025”, around 30 percent of active users already trust AI tools for shopping and...
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How performance reviews in the fashion industry have come under pressure
Does this sound familiar? A member of the creative team has missed their deadline; a member of the sales team has failed to meet their targets. As a manager, you want to discuss this in a normal, professional way. Yet, during performance reviews, the comment “I don’t feel safe here” is becoming increasingly common. It is a statement you cannot...
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Expert HR advice to stand out amongst fashion and luxury candidates
Summer is often synonymous with slowing down and taking a well-deserved rest. For the most strategic candidates, however, this period also represents a valuable opportunity: to take a step back, refine their positioning and prepare for their next career move. In a sector as coveted as fashion and luxury, standing out requires preparation. Here...
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The Breuninger case: the sale of Germany's last independent premium department store stalls
A year ago, rumours of Breuninger being up for sale surfaced. Since then, things have gone quiet. What could complicate a potential deal and which investors are even possible prospects? An analysis by Dirk Boventer, partner at the management consultancy Atreus. One year of sale intentions and no deal in sight Breuninger is considered one of the...
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Digital Exploration : How Web3 Aims to Disrupt the Future of Active + Outdoor Markets
As we join together and embark on this unprecedented future of a post-present-post-pandemic lifestyle mixed alongside global unrest and climate emergencies— it is clear that we need to move forward in a way that better serves our collective future. Consumers are looking towards inventive and creative ways in which brands can integrate technology...
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How to use gift wrapping as a strategy to gain return shoppers
The annual party season is open and we are once again hunting for festive outfits and surprising gifts. It is the high season for fashion retailers. At the same time, there is no shortage of staff to keep the tills ringing, let alone to sparkle in the packages of the purchases. Yet at the same time, the staff cannot be dragged along to ring the...
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Fashion Friday: COVID-19 drives digitalisation of fashion brands in Eastern Europe
This month’s Fashion Friday podcast series by Euromonitor International analyses the impact of digitalisation of fashion brands in Eastern Europe. Euromonitor International · Fashion Friday: Accelerating the Digitalisation of Fashion Brands in Eastern Europe Digitalisation became a part of Eastern European fashion brands’ strategy a few years...
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Fashion fit for the future: The skills needed to drive clothing's circular transition
How the rise of reuse and repair models will change the landscape of the Dutch clothing industry. Countries around the world are racing to make plans to curb climate breakdown by 2050—with some spotlighting the circular economy as a means to this end. Let’s imagine a scenario thirty years in the future where circularity, supported by government...
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