Articles by Jaime Martinez
Zara Woman launches collection for “outdoor” activities
Zara, the main chain of Spanish fashion giant Inditex strengthens its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. A collection targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing. With the aim of...
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How the US 25 percent trade tariff increase could hit EU and UK fashion
The United States announced recently that it would apply a tariff increase of 25 percent on goods from three European countries, as well as the United Kingdom, Turkey and India. The measure was soon suspended to allow for international negotiations to proceed. The 25 percent tariff increase was announced in response to the EU’s decision to apply...
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Inditex accused of turning a blind eye amid rising tensions in China boycott crisis
On Thursday, China, backed by the Chinese government itself, started retaliating against the Western boycott of cotton produced in the ‘Uyghur labor camps’ of Xinjiang, calling for its own boycott against international fashion companies. The boycott primarily affected Swedish retail giant H&M on Thursday, but is now also being launched against...
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Rochas appoints 24-year-old Charles de Vilmorin as creative director
Rochas, the almost century-old French house, has just appointed the young French designer Charles de Vilmorin, just 24 years old, as the new creative director of the Maison . Position that will go on to hold immediately occupying the place left empty by the Italian designer Alessandro Dell'Acqua , who decided to leave the French house last...
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Without Saint Laurent or Alexander McQueen: this will be Paris Fashion Week SS21
The French Fédération de la Haute Couture et de la Mode, the organization responsible for ensuring the fashion sector in the French country and for the celebration of their respective Fashion and Haute Couture Weeks, has already announced which will be the official show calendar for the next Paris Fashion Week. Catwalk that will serve for the...
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Gucci closes its "love trilogy" with its collaborators turned models
With an "epilogue" chapter turned into an "overture", a 12-hour live stream and with the closest collaborators of Alessandro Michele, the house's creative director, turned into campaign models. This is how last Friday the Italian firm Gucci finally presented, as part of the Milan Digital Fashion Week, the latest collection by the Italian...
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Christina Fontana: “Alibaba will continue to be the trusted partner of European companies”
FashionUnited interviewed Christina Fontana, fashion and luxury director for Europe at Tmall, the B2C market of the Alibaba Group. She talked to us about the future challenges that companies will have to face, as well as the different tools that Alibaba offers them to contribute to their international expansion, especially in the Chinese market....
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Pronovias launches an inclusive collection with Ashley Graham
Madrid - Continuing its commitment to consolidate its position in the US market, Spanish bridalwear firm Pronovias, owned by British investment fund BC Partners since 2017, has just announced a collaboration with American model and designer Ashley Graham. An "inclusive" collection called "Ashley Graham x Pronovias", which will be available from...
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Top 10 challenges facing fashion in 2020
"Anxiety" and "worry". With those two words we could very well define the feelings with which the fashion world, and its top executives, face the year 2020. This situation is counterbalanced by the slight air of optimism with which some sectors, especially in the United States, were entering 2019. This is at least what the latest annual report...
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H&M starts selling "tailor-made" shirts through H&M Lab platform
The Swedish multinational group H&M has just created a new platform under the name of H&M Lab. A digital portal, for now exclusively operative in Germany, through which it will market the latest services, its newest products and all the innovations created by its research "hub", The Laboratory. It will also be looking for new collaborations and...
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