Articles by Press Club
The Press Club is a dedicated section separate from editorial content, complementing partner news pages with official press releases submitted by brands, PR agencies, and communication teams. These unedited announcements provide updates on product launches, events, and company news, straight from the source.
Balenciaga launches skiwear collection with campaign by Adam Peter Johnson
French luxury house Balenciaga, part of the Kering group, has launched a skiwear collection. The line is presented in a dedicated campaign photographed by Adam Peter Johnson, which focuses on the pieces' versatility for both indoor and outdoor wear. The images place the collection in distinctly Parisian interiors, where snow falls surreally...
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The North Face updates Nuptse jacket with two new styles
US outdoor brand The North Face, part of VF Corporation, has introduced two new versions of its Nuptse jacket, the Summit Nuptse and the Pertex Reversible Nuptse. The launch comes as the brand marks six decades of making apparel and equipment for explorers. Both styles keep the jacket’s familiar silhouette while adding newer performance...
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Miu Miu reworks Wrangler denim for latest 'Miu Miu Upcycled' edition
Italian fashion label Miu Miu, part of Prada Group, has teamed up with American denim brand Wrangler for the latest edition of its 'Miu Miu Upcycled' project. The collaboration was presented on October 4, 2026, during the label's spring/summer 2027 show in Paris. For this edition, Miu Miu has reworked a Wrangler garment in its own signature...
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EMU Australia and We Norwegians unveil autumn/winter 2026 capsule collection
Australian footwear brand EMU Australia has teamed up with Norwegian knitwear and skiwear label We Norwegians on a limited-edition capsule collection for autumn/winter 2026. The limited-edition capsule combines EMU Australia's handcrafted footwear and accessories with We Norwegians' nature-inspired knitwear, bridging Norwegian alpine design with...
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Oakley and Travis Scott's Cactus Jack reimagine three eyewear styles for first collaboration chapter
American eyewear and sports performance brand Oakley has launched the first instalment of its collaboration with Cactus Jack, the label and streetwear brand founded by American artist Travis Scott. Titled 'Chapter 001', the release centres on three existing Oakley silhouettes, each reworked to reflect the creative universe of Cactus Jack. The...
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Burberry marks 170th anniversary with outerwear portrait campaign
British luxury house Burberry has unveiled “170: The Anniversary Portraits”, a campaign that marks the brand's 170th anniversary through its outerwear. The campaign features 170 people photographed in London, New York, Seoul and Shanghai, each wearing one of ten Burberry outerwear styles. Ruthie Rogers and Chey Maya Carty. London. Credits:...
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EMU Australia unveils FW26 campaign rooted in Australian heritage
Australian footwear brand EMU Australia has unveiled its autumn/winter 2026 campaign, revisiting its Australian heritage through a contemporary lens. The campaign is built around craftsmanship, natural materials and a connection to the Australian landscape, blending fashion and function. Credits: EMU Australia Credits: EMU Australia The...
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Zimmermann opens first boutique in Puerto Rico
Zimmermann opened its first boutique in Puerto Rico on August 22, 2026, located in San Juan. The new store, in The Mall of San Juan, marks a milestone in the brand's continued international expansion and brings Zimmermann's ready-to-wear and accessories collections to the Puerto Rican market for the first time. The boutique opens with the autumn...
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Boss puts tailoring centre stage in new autumn/winter 2026 campaign
German fashion house Boss has launched a global campaign for autumn/winter 2026 built around tailoring, fronted by British actor and Boss brand ambassador Aaron Pierre and American model Grace Elizabeth. The campaign, filmed in London, follows the pair through a day of getting ready and going out in tailored looks. According to the brand, the...
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Nike ACG launches Picklejus trail shoes with Goatek technology
ACG, Nike's outdoor footwear and apparel line, introduces Picklejus, a high-mountain trail running shoe featuring Goatek, its proprietary traction platform, according to a press release. It is the first ACG footwear innovation developed through the Nike Sport Research Lab. The shoe was also tested in competition by athletes from the All...
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