Articles by Sharon Camara
Sharon Camara has a master's degree in journalism and has been working for FashionUnited since 2017. She covers fashion news in France. Having lived a few years in Côte d'Ivoire (between 2019 and 2024), Sharon has also conducted interviews and reports on fashion news in Africa (Côte d'Ivoire, Niger, Senegal, Benin, etc.).
Afrik Fashion Show's 15th edition celebrates four generations of Ivorian designers
Abidjan - The Afrik Fashion Show is back for a fifteenth edition focusing on the theme 'Made in Ivory Coast'. For the occasion, fifteen designers from four generations presented their latest collections. A confident and charismatic, Fatim Sidimé made her entrance on the podium of the 'Palais des Congrès de l'Hôtel Ivoire', Saturday 6 November...
Fashion Featuredloading...
Ivory Coast’s Lifestyle and Beauty Festival aims to bring together and develop growing sectors
Abidjan- In 2017, the Ipsos Social Research Institute carried out a study entitled “the women of Africa: a central motor driving the African economy". It found that fashion and beauty occupy the second and third spot in the list of what the women of the Ivory Coast spend their disposable income on, accounting for 14 and 13 percent of their...
FairsFeaturedloading...
Fashion is embracing new fabric trend from Africa: Kente
A 15-minute exclusive show revealing the 2021 autumn-winter men’s collection from Louis Vuitton. Shown via a video shared on YouTube in particular, the collection is composed of several original styles but some of them drew more attention. These were the designs in Kente, which have very rapidly become the subject of debate on Twitter. On the...
Fashion Featuredloading...
Fashion in Africa: A spotlight on the Ivorian creative scene
Abidjan - The release of Beyoncé's musical film, ‘Black Is King’, on Disney +, was met with overwhelming positive reactions. As usual, the artist was able to bring the public and critics together with her praised and original work. From the music to the choreography, not to mention the fashion, everything is meticulously chosen and presented....
Fashion Featuredloading...
Post-covid fashion: What’s in store for Africa?
While over 400,000 people have been infected with Covid-19, Africa is still far from the high case numbers that have been recorded internationally. Despite this, the lockdown period has impacted local economies and pushed the fashion industry to learn how to reinvent itself in order to meet the needs of customers. Omoyemi Akerele, founder of...
Fashion Featuredloading...
How are independent African brands coping with Covid-19?
In mid-March 2020, the magnitude of the Covid-19 pandemic became clear to the world. Authorities worldwide called for the closing of schools, restaurants and shops. This has also strongly affected the fashion industry, which has had to cancel fashion events around the world, postpone meetings and close showrooms. Although less influenced by the...
Fashion |REPORT Featuredloading...
The International School of Fashion and Luxury joins the AACSB
Founded in the United States in 1916, the AACSB (Association to Advance Collegiate Schools of Business) is a worldwide reference for the best business schools. The organization welcomes a new member this month: the International School of Fashion and Luxury (EIDM). It signals a new integration that allows the school to "reinforce the...
Businessloading...
Uniwax: After a collaboration with Dior, the company is pursuing its international ambitions
For half a century, Uniwax has made its mark as one of the main manufacturers of the famous wax print. In West Africa and more specifically in Ivory Coast, this brand is among the leaders. In April 2019, Uniwax made its debut in the luxury fashion world by collaborating with Dior. At the cruise collection 2020 show in Marrakesh, the famous house...
Fashion |INTERVIEW Featuredloading...
The Art and Science of Lifewear: Uniqlo debuts exhibition in Paris
Interested in learning more about the technology behind Uniqlo’s knitwear? The Japanese casual apparel brand, best known for its cashmere items, is holding its very first exhibition in Paris, titled “The Art and Science of Lifewear: Creating a New Standard in Knitwear”. Set to run until September 29 at Galerie Nationale du Jeu de Paume, the...
CultureFeaturedloading...
Interview: The founders of MyTheresa.com are back with MarthaLouisa.com
An e-shop platform solely dedicated to luxury shoes; that is the promise offered by MarthaLouisa.com. The e-shop, which will be available from 15 March 2018, will exclusively offer shoes from the big fashion houses as well as from young designers, together with a promise to size and quality. Behind this ambitious project is a German couple and...
Retail|INTERVIEW Featuredloading...