Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
British brand Rapanui uses recycled cotton from own Remill T2T factory
Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...
Fashion loading...
Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection
What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...
Fashion loading...
Kering and Shanghai Fashion Week launch new CRAFT programme
During the opening ceremony of the Kering pavilion at the eighth China International Import Expo (CIIE), French luxury group Kering signed a memorandum of understanding (MoU) with Shanghai Fashion Week to launch Kering CRAFT. This stands for “Creative Residency for Artisanship, Fashion and Technology” and is a new initiative through which Kering...
Fashion loading...
Euromonitor: Key consumer trends for 2026
As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...
BusinessFeaturedMemberloading...
Vestiaire Collective report: Second-hand market grows three times faster than new goods
According to a new study by the resale platform Vestiaire Collective and the Boston Consulting Group (BCG), second-hand fashion and vintage luxury products are projected to reach a market volume of up to 360 billion dollars by 2030, compared to the current 210 to 220 billion dollars. This represents an annual growth of 10 percent, a rate three...
BusinessMemberloading...
Japanese convenience store chain Family Mart opens first clothing store in Tokyo
Japanese supermarket chain Family Mart, which also offers clothing, operates over 15,000 stores nationwide. On September 1, 2025, it opened its first store dedicated exclusively to its ‘Convenience Wear’ segment, spanning 62 square metres. The line was developed in 2016 with designer Hiromichi Ochiai, who also founded the Japanese brand...
Retailloading...
Vivienne Westwood designs costumes for amfAR gala in Salzburg
British luxury brand Vivienne Westwood designed the costumes for the amfAR Gala, which took place on Sunday, August 24. Around 400 high-profile figures from the arts, culture, politics and business gathered at the Salzburg Residence. The theme was Hugo von Hofmannsthal’s "Jedermann", which was performed as part of the Salzburg Festival. Creative...
Fashion loading...
Asket to launch final product
How many garments should an essential wardrobe contain? Opinions differ. Some may manage for quite a while with just three t-shirts, two pairs of trousers, a shirt/blouse and a sweater while others may last just two days with it. Swedish slow fashion brand Asket has been thinking about this question for quite some time; in fact, since it was...
Fashion loading...
Sustainability at Miomojo focuses on innovation and responsibility
While large clothing and accessory brands often struggle with their sustainability efforts, as their size makes them inflexible or their business model is based on overproduction, smaller and younger labels have it a bit easier as a sustainable direction was part of their programme from the outset. One such company is the Italian bag label...
Fashion loading...
A foot in the door: Birkenstock opens three more stores in Mumbai
German footwear brand Birkenstock appears to have taken a shine to Mumbai, home of Bollywood, and India in general. In April last year, it opened its first Indian flagship store on Mumbai's iconic Linking Road, a popular location for international and domestic brands alike. Puma, Levi’s, Benetton, Vero Moda, Raymond, Anita Dongre and others rub...
Retailloading...