Articles by Simone Preuss
Simone Preuss is a freelance journalist specialising in apparel production, sustainability and social responsibility. She has been working with FashionUnited since 2012, gaining valuable insights into an ever-changing industry.
Fight against ultra-fast fashion gains momentum in EU
Led by Germany, France and the Netherlands, an increasing number of EU member states are calling for coordinated European action against fast fashion and ultra-fast fashion. The three member states raised the issue at the EU Environment Council in Luxembourg on Thursday. They appealed to the European Commission to make existing and planned EU...
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Study: European e-commerce to grow despite challenging consumer climate
European digital commerce is projected to grow by 6 percent annually until 2029, despite the challenging consumer climate. According to the authors of the McKinsey study, “Europe’s new e-commerce agenda: How AI is resetting growth and competition”, this not only indicates “remarkable resilience” but also describes a fundamental shift. Artificial...
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Textile production in Germany: “Inventing Industry 7.0” at Textile Factory 7.0
The German government-funded future project, “Textile Factory 7.0” (T7), launched almost a year ago. It is a collaboration between the University of Applied Sciences Hochschule Niederrhein (HSNR) and other stakeholders from research, business and local authorities. The ambitious goals were announced in July 2025 already: Production and business...
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Falke's managing partner: “We face challenges with tariffs that are economically damaging”
The hosiery and apparel supplier Falke KGaA, based in Schmallenberg in the Sauerland region of Germany, celebrated its 130th anniversary last year. The family business now employs the fifth generation and combines traditional craftsmanship values with continuous product development. The range includes sheer tights, trainer socks and functional...
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Lotta Ludwigson x Remei: digital product passport in action
On Thursday, March 19, 2026, Berlin-based slow fashion label Lotta Ludwigson and sustainable Swiss textile producer Remei launched a joint t-shirt collection. The Luma t-shirts are 100 percent traceable via the my-trace app, not only from the organic cotton raw material to the finished product but starting from the seed itself. The t-shirt is...
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New white paper on decarbonising the fashion industry is a good start but misses key issues
Decarbonising the fashion industry's supply chains is no longer a secondary sustainability goal, but a core financial necessity. This is the argument of the recently published white paper, “Accelerating Fashion Decarbonisation: An Efficient Approach to Unlocking Corporate Value and Financing the Supply Chain Transition”. It is co-authored by the...
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British brand Rapanui uses recycled cotton from own Remill T2T factory
Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...
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Luxury labels Melina Bucher and Lotta Ludwigson launch Mirum capsule collection
What happens when a slow fashion luxury brand for women meets a vegan bag manufacturer? The two combine their strengths and values to create a product that exhibits all these characteristics: conscious luxury, no compromises when it comes to quality and avoiding waste, all for a more sustainable fashion industry. The result is a collection named...
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Kering and Shanghai Fashion Week launch new CRAFT programme
During the opening ceremony of the Kering pavilion at the eighth China International Import Expo (CIIE), French luxury group Kering signed a memorandum of understanding (MoU) with Shanghai Fashion Week to launch Kering CRAFT. This stands for “Creative Residency for Artisanship, Fashion and Technology” and is a new initiative through which Kering...
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Euromonitor: Key consumer trends for 2026
As they do every year, global research experts at Euromonitor International have used the institute's analytics to identify the key consumer trends for 2026. Four trends will dominate 2026: “Comfort Zone”, “Fiercely Unfiltered”, “Rewired Wellness” and “Next Asian Wave”, which expand on current trends. Here is an overview. Comfort zone This trend...
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