Content Marketing

FashionUnited is a leading B2B news online platform for the fashion industry, offering various content marketing strategies to guide fashion companies in strengthening their narrative. Fashion-related editorial content with promotional messaging, such as advertorials, provide a unique opportunity for fashion brands to reach a targeted audience, showcase their products or services, and engage potential customers in an authentic and informative way. Explore the different packages FashionUnited offers to boost the Content Marketing for international fashion companies.

Advertorial including newsletter

Advertorial articles with images or embedded videos on the FashionUnited homepage. Content is provided by the partner company. The FashionUnited newsletter is delivered 3 times per week to over 270k active subscribers, across 11 different countries, in their native language.

Newsletter takeover

The FashionUnited Newsletter Takeover offers a premium advertising spot within the newsletter. Your advertorial will be featured above the "Top Stories" section, ensuring maximum visibility.

The takeover includes:

A header image from your article
Introductory text of the article
Additional placement options for a logo, banner, or image below the intro text

The newsletter headline will read: Newsletter offered by …

Interview

Interview conducted by a commercial editor to provide valuable insights and opinions to support the company's narrative through providing insights in the field of expertise.

Translation

Professional translations of articles into one of the local languages where FashionUnited is present to reach the target audience in the native language.

Social media campaign

Promote events, advertorials, vacancies or other content through targeted social media campaigns on Facebook, LinkedIn, Instagram, and TikTok

Company page

FashionUnited creates company pages for all types of businesses operating in the fashion industry. The page is similar to a mini-website about the company that helps improve SEO and is linked in various articles, giving readers an easy way to learn more about your company.

Partner content

Fashion Partner Content

Registration for The IAF’s 37th World Fashion Convention is Open Now

IAF is proud to invite the global apparel industry to its 37th World Fashion Convention that the global industry body is organizing with its Bangladeshi members, BGMEA and BKMEA. Registration for these events has now opened on the joint, dedicated convention website. The Convention will contain a full day conference and a network dinner. The...

Fashion Partner Content

Unlocking the Potential of Social Standards to Converge

IAF and ITMF have developed the Standards Convergence Initiative (SCI) to help identify the full potential of convergence across social standards and to reduce audit fatigue. The Standard Convergence Initiative (SCI) is an initiative of the International Apparel Federation (IAF) and the International Textile Manufacturers Federation (ITMF) with...

Fashion Partner Content

New Expo Open In Fashion For Good Museum: “Fashion Week: A New Era”

The Fashion for Good Museum opens a new exhibition “Fashion Week: A New Era” on May 20. Every year during Fashion Week the latest fashion is shown on catwalks in Paris, Milan and New York and other metropoles across the globe. This iconic event has a major impact on the fashion industry and on our own wardrobes. In 'Fashion Week: A New Era', the...

Fashion Partner Content

Vancouver Fashion Week Designers: Moving Towards a More Sustainable and Responsible Fashion Future

The Fall-Winter 2022 Season of Vancouver Fashion Week (VFW) took place at the David Lam Hall in Chinatown, Vancouver. The platform showcased an exclusive selection of talented designers who fostered an imaginative and innovative environment, where the topic of fashion and creativity sparked conversation between designers, media, and guests...