Barbie x Yoon Ahn: The business behind a billion-dollar icon
The new Barbie, a result of the collaboration between Mattel Creations and Yoon Ahn, creator of the brand Ambush, will be available from 4 September, 2026. Beyond being a collector's item, this edition illustrates Mattel's strategy to refresh Barbie's image and broaden the audience for its power brand. Yoon Ahn was a finalist for the 2017 LVMH...
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