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Audemars Piguet becomes official timekeeper of Qatar Airways Premier Padel Tour

Swiss haute horlogerie manufacturer Audemars Piguet is strengthening its commitment to premium sport by entering the professional padel circuit through a dual strategic alliance. The brand becomes the official timekeeper of the Qatar Airways Premier Padel Tour and, at the same time, has signed a collaboration with Spain's Agustín Tapia, the...

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Chinese market: How a local presence helps French brands to establish themselves

During this year's Shanghai Fashion Week, Promas, the organisation for the promotion of menswear in France and abroad, supported Ludovic de Saint Sernin, Coltesse, EgonLab and Baziszt in their approach to the Chinese market. Initial findings reveal distinct strategies, balancing business development, local integration and collection adjustments....

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