Latest Articles in News

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

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Fashion

World Cup 2026: Counterfeit vs. official, the growing challenge of identifying fake football shirts

Paris - The official shirt for 110 euros or the counterfeit for ten times less? With the 2026 World Cup approaching, the continuous rise in shirt prices is pushing many fans towards a parallel market of ultra-realistic replicas, which is controlled by criminal networks. "It is almost impossible to tell the difference between the two," a member...

Fairs

New rules of influence: key takeaways for fashion from Milan Design Week 2026

Milan Design Week concluded at the end of April, giving experts time to analyse the impact of this pivotal edition. According to a recent report by PR agency Karla Otto, the experiential strategies of fashion houses have clearly shifted. The focus is no longer on installations designed solely for fleeting buzz, but on valuing the creative...

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Business|marketing

Adidas: Timothée Chalamet campaign creates buzz ahead of the 2026 World Cup

One month ahead of the 2026 World Cup, Adidas has unveiled Backyard Legends, an advertising campaign featuring Timothée Chalamet alongside living football icons. The film highlights the German brand's ambition to bolster its lifestyle image. Titled Backyard Legends, the Adidas campaign is a five-minute short film. It brings together a celebrity...

Retail

French retail chain Minelli starts liquidation sale ahead of its permanent closure

Paris - “Liquidation -60 percent”: hastily put up on Wednesday morning, small posters in the window set the tone. As another victim of the ready-to-wear crisis, French shoe retailer Minelli will permanently close its doors after May 30. The brand's shops, which entered receivership in March for the second time in three years, will remain open...

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Business

Fashion brand Mexx returns to DACH market

Mexx is returning to the DACH market under a new sales agency. The Dutch fashion brand is back in the German market. The Brandatory agency in Munich is responsible for distribution in Germany, Austria and Switzerland. The spring/summer season also marks a reorientation of the brand under the concept of a “Casual Casual Attitude”. The...

Retail

Pretty Ballerinas strengthens its Asian presence with its fourth store in Japan

Madrid – The Mascaró Group continues to drive the growth and international consolidation of Pretty Ballerinas, its brand specialising in ballet flats, with the opening of a new store in Japan. This is one of the Spanish company's main markets in the entire Asian region, where it now operates a total of four points of sale. Located on the third...

Fashion

Gucci takes over Times Square for its cruise show in New York

New York - Italian brand Gucci took over New York's most iconic square, Times Square, on Saturday evening for the second show by its new artistic director, Demna Gvasalia. Models walked on a large runway set up on the ground in this section of Manhattan, framed by 7th Avenue and Broadway, while the huge advertising billboards for which the area...

Fashion

Violence and store closures over watch collection sale

Paris, France - The sale of a special Swatch watch collection, created in collaboration with luxury watchmaker Audemars Piguet, descended into chaos on Saturday in several European cities and New York. The sale of the “Royal Pop” watches, a collaboration between the two Swiss groups, attracted large crowds. Outside the Swatch store in Times...

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Fashion

Zara and Bad Bunny launch a capsule collection

Madrid – Spanish fashion chain Zara, the main commercial brand of the Inditex group, is expanding its collaboration with Puerto Rican singer Bad Bunny by launching its first collaborative capsule collection. The collection has already started selling in the singer's home country and will be available for sale globally from this upcoming May 21....

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Business

China's economy loses momentum – retail sales disappoint

China's economy lost significant momentum in April. Key economic data fell short of analysts' expectations. According to data released by the National Bureau of Statistics on Monday, retail sales rose by only 0.2 percent in April compared to the same month last year. This follows a 1.7 percent increase in March. Industrial production grew by...

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People|Interview

Behind the scenes of fashion conservation: A conversation with Cesar Rodriguez Salinas

After training as a general conservator, Bilbao-native Cesar Rodriguez Salinas specialised in textiles and fashion costumes. He applied his knowledge and keen eye to various European collections and museums, including the Cristóbal Balenciaga Museum, before settling at the Kunstmuseum Den Haag in 2018. Major exhibitions such as “Art Deco: Paul...