Adidas news and archive

Outdoor in the fashion world: A rollercoaster ride

The outdoors and fashion have been converging for years. This is evident in trends like Gorpcore and fashionable functional pieces. However, what consumers now combine as a matter of course often puts brands and retailers in a strategic bind. Segment boundaries remain quite rigid in retail Gorpcore is only the latest example of a long series of...

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Customs uncertainty pushes Adidas share price down

Customs uncertainty and uncertain end markets are impacting Adidas' performance and putting pressure on the sportswear manufacturer's share price. Shares fell by more than seven percent in the DAX after the release of the company's quarterly figures. The group did not raise its forecast for operating profit (EBIT) this year, according to...

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Adidas Q2 2025 profit surges, sales impacted by currency exchange

German sportswear provider Adidas AG continued its growth trajectory in the second quarter of the 2025 financial year. On Wednesday, the group announced an unexpectedly significant increase in profits. However, sales performance was impacted by negative currency effects. Negative currency effects impact sales performance In the months from April...

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Adidas business continues to perform well – tariffs in focus

Adidas is currently on a roll. The brand with the three stripes is enjoying consistently high demand. Sales are increasing by double digits despite the current challenging environment. Adidas is particularly successful with its retro styles. "Samba, Gazelle" and "Stan Smith" are bestsellers worldwide. The first quarter performed better than...

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Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Business

Adidas announces management changes, extends contract of CFO

Sportswear giant Adidas has announced changes to its top team the same day it revealed it swung to a loss in the fourth quarter of the year. The German company said Wednesday that the contract of Harm Ohlmeyer, who has been finance chief since 2017, will be extended for three years, meaning he’ll remain in the post until the beginning of 2028....

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Retail|INTERACTIVE

Hyper local: Adidas’s new flagship store in Berlin

On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...

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Video: Impossible is Nothing by Adidas

In this video, Adidas has released a video called Impossible is Nothing alongside Trae Young. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube

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Video: Adidas x Ivy Park collection

In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas

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Video: Adidas x Parley A Mission For Our Oceans

In this video, Adidas has released its second episode of A Mission for our Oceans, in collaboration with Parley. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube

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Business

Adidas sues Thom Browne for use of stripes

Adidas has launched a legal suit against New York designer Thom Browne, in its latest battle of pursuing ownership of three stripes. In a complaint filed in New York on Monday, the German sporting goods giant said: “Despite Thom Browne’s knowledge of Adidas’s rights in the famous Three-Stripe Mark, Thom Browne has expanded its product offerings...

Fashion

Adidas launches innovative period-proof tights

Sportswear giant Adidas has unveiled TechFit Period Proof tights, supported by a global marketing campaign called Stay in Play. The new product is designed with absorbent layers to protect against period leaks and stains when worn with a tampon, pad, or menstrual cup. Kim Buerger, senior product manager at Adidas’ women’s apparel division said...