Adidas news and archive

Nike shares up, Adidas and Puma rise too

The US stock market reacted positively to Nike, which also gave the shares of the two German competitors Adidas and Puma a boost on Friday. Nike’s shares rose by almost 10 percent in pre-market trading in the US. In regular trading, this would mean the highest level in more than three months. Adidas’ shares rose by 3.8 percent to 199.40 euros,...

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Business

Adidas announces management changes, extends contract of CFO

Sportswear giant Adidas has announced changes to its top team the same day it revealed it swung to a loss in the fourth quarter of the year. The German company said Wednesday that the contract of Harm Ohlmeyer, who has been finance chief since 2017, will be extended for three years, meaning he’ll remain in the post until the beginning of 2028....

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Retail|INTERACTIVE

Hyper local: Adidas’s new flagship store in Berlin

On 2nd December, Adidas opened its new store concept on 1,400 square metres in Berlin Mitte. It is about much more than just shopping, revealed Hannah Mercer, global retail activation & merchandising head at Adidas, in an exclusive interview with FashionUnited. Hannah Mercer at the flagship store in Berlin | Photo: Adidas The new, three-storey...

Video

Video: Impossible is Nothing by Adidas

In this video, Adidas has released a video called Impossible is Nothing alongside Trae Young. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube

Video

Video: Adidas x Ivy Park collection

In this video, Asos has presented the Adidas and Ivy Park collaboration. Watch the video below. Click here to read more about the collection. Video: Asos via YouTube Photo credit: Image: Adidas

Video

Video: Adidas x Parley A Mission For Our Oceans

In this video, Adidas has released its second episode of A Mission for our Oceans, in collaboration with Parley. Watch the video below. Video: Adidas via YouTube Photo credit: Image: Adidas via YouTube

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Business

Adidas sues Thom Browne for use of stripes

Adidas has launched a legal suit against New York designer Thom Browne, in its latest battle of pursuing ownership of three stripes. In a complaint filed in New York on Monday, the German sporting goods giant said: “Despite Thom Browne’s knowledge of Adidas’s rights in the famous Three-Stripe Mark, Thom Browne has expanded its product offerings...

Fashion

Adidas launches innovative period-proof tights

Sportswear giant Adidas has unveiled TechFit Period Proof tights, supported by a global marketing campaign called Stay in Play. The new product is designed with absorbent layers to protect against period leaks and stains when worn with a tampon, pad, or menstrual cup. Kim Buerger, senior product manager at Adidas’ women’s apparel division said...

Retail

Hibbett Sports opens new store in California

US-based sports apparel retailer, Hibbett Sports has announced it’s opening a new store in Richmond, California. The new shop is located at 3500 B. Klose Way in the Hilltop Plaza in Richmond and adds to the company’s already one thousand plus stores. The 5,000 square foot boutique-style space offers an open concept with easy exploration of new...

Business

Adidas invests in Spinnova

Adidas is continuing its quest to go green. The German sportswear retailer has invested in Finland’s Spinnova, a company that makes textile fiber out of wood or agricultural waste. The news was reported by Reuters. Adidas has subscribed to 3.65 million worth of shares in the company’s IPO, bringing Spinnova’s total investment to 58 million...

Fashion

Adidas “reigniting” collaboration with Jeremy Scott

Sportswear giant Adidas is teaming up with Jeremy Scott again, with the first of his new Adidas Originals launching in autumn 2021. In a statement, Jeremy Scott said: “Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” The collaborative partnership between the two ran from 2003 to 2015 with Adidas Originals by...

Fashion

eBay to authenticate collectible sneakers

Ebay’s authentication scheme for sneakers has now rolled out to the UK. The guarantee is currently available for eligible sneakers sold in new condition for 150 USD or more and pre-owned condition sold for 300 USD or more. Eligible sneakers will display a blue Authenticity Guarantee check mark. With the sneaker resale market set to be a billion...