Adidas Originals news and archive

Adidas “reigniting” collaboration with Jeremy Scott

Sportswear giant Adidas is teaming up with Jeremy Scott again, with the first of his new Adidas Originals launching in autumn 2021. In a statement, Jeremy Scott said: “Partnering again with Adidas feels like a homecoming and I’m thrilled to be home!” The collaborative partnership between the two ran from 2003 to 2015 with Adidas Originals by...

Fashion

Adidas Originals and the Lego Group link for colorful collaboration

Adidas Originals has partnered with the Lego Group to release a collection of sneakers in bold colors and textures that emulate a lego brick. The ZX 8000 Bricks Collection features six sneakers in Lego’s primary colors of red, green, yellow, blue, black, and grey. “Bringing the globally renowned Danish brand’s signature aesthetics to one of...

Fashion |IN PICTURES Featured

LFW: Adidas Originals x Ji Won Choi

Sportswear giant Adidas Originals brought colour to London Fashion Week to unveil its debut collaboration with New York-based designer, Ji Won Choi, an emerging designer who was previously awarded the ‘Ones to Watch’ award by Fashion Scout, for her work revolving around “investigating human cultures”. Making its mark on fashion weeks around the...

Fashion

Adidas Originals debuts collaboration with Ji Won Choi at London Fashion Week

Adidas Originals has unveiled its third collaboration with an emerging female fashion designer. This time, the brand has teamed up with Ji Won Choi for a 17-piece women’s ready-to-wear collection unveiled at London Fashion Week. Inspired by Choi’s Korean heritage, the collection revamped Adidas’ classic tracksuit with hues of lavender, blue,...

Fashion Featured

BFC announces creative collaboration with Adidas Originals

The British Fashion Council has teamed up with Adidas Originals and David Beckham to launch a new creative partnership called Makerlab Presents: Here to Create. The initiative sees Beckham uniting his long standing partnership with Adidas Originals, with his role as Ambassadorial President at the BFC to drive new generation engagement within the...

Fashion

Adidas Originals collaborates with Olivia Oblanc

Following the successful Adidas Originals by Daniëlle Cathari collaboration, which launched earlier this year, the sportswear brand has tapped another emerging designer to reimagine its iconic three stripes, New York-based designer, Olivia Oblanc. Parsons School of Design graduate and one of fashion’s rising stars, Oblanc has designed a 15-piece...

Video

Video: Adidas Originals/Falcon campaign with Kylie Jenner

Presenting Adidas Originals/Falcon campaign with Kylie Jenner. Source: Adidas Originals, YouTube

Fashion

In Pictures: Inside Adidas Originals and Kylie Jenner Falcon launch

Kylie Jenner celebrated becoming the latest brand ambassador for Adidas Originals with a pop-up for the global launch of the Falcon trainer. The launch, which took over a gas station on Sunset Boulevard in Los Angeles, which was repurposed to reflect elements of the 90s that influenced the all-new women’s exclusive Falcon sneaker and saw fridges...

Fashion

Adidas Originals & Pharrell Williams unveil Hu

London - Artist and philanthropist Pharrell Williams never remains still for very long. Just weeks after launching the highly anticipated ,limited edition Hu NMD sneakers, comes the launch of Hu - an apparel and footwear collection which aims to explore "humanity and celbrates cultural diversity around the world." "Hu is short for human – human...

Fashion

In Picture: Adidas Originals Pharrell Williams Hu NMD

London - Adidas has finally revealed the launch date for the highly anticipated Pharrell Williams Hu NMD trainers, which fuses Adidas Originals DNA with breakthrough technology. Launching globally on July 22, the limited edition Adidas Originals Pharrell Williams Hu NMD trainers, which the singer and designer has been spotted wearing over the...