Advertising news and archive

Google fined 220m euros for advertising abuse in France

Google has been fined 220 million euros (189m pounds) by France’s Autorité de la concurrence, the country’s competition authority, for abusing its advertising power. Other European countries could soon follow suit under strict European advertising rules. The French competition watchdog said Google has been promoting its own digital advertising...

Fashion

Majority of Instagram ads not labelled correctly by brands and influencers

The grey area of advertising on Instagram remains much too broad, with just 35 percent of ads clearly labelled by influencers and brands. A new report by the ASA, British Advertising Standards Authority, finds influencers not sticking to the rules with too much content not disclosed as advertising. In September last year, the ASA undertook a...

Fashion

Brands to increase digital advertising spend in 2021

The year 2020 will be regarded as a blip by many, but not by the media industry. Despite the grim realities of a global economy that will be the worst since the Great Depression, advertising weathered the storm relatively well and will end up at declining by “only” 5.8 percent on an underlying basis according to GroupM, WPP’s media buying...

Fashion Featured

Fashion brands are featuring their employees in campaigns

Brands have long employed imagemakers to tell their visual stories each season. Fashion campaigns require vision and complex project management skills to marry a team of diverse creatives, with designers, photographers, art directors, stylists, casting directors, models, set designers and beauty teams hired to create the images to reflect those...

Business

In recession, don't cut your advertising budget

A recession is often paired with a slump in sales and cost-cutting, but brands and retailers looking to reduce spending shouldn’t necessary cut their marketing budgets, according to research published by the Harvard Business Review (HBR). “Companies that have bounced back most strongly from previous recessions usually did not cut their marketing...

Business

New data shows which social channels display most ads

Research from search engine WhistleOut shows Instagram and Facebook display the most advertising in user feeds across social media platforms. Facebook feeds were found to have an average of 21.2 percent ads while Instagram had 20.6 percent. LinkedIn was next with 19.6 percent followed by Twitter (14.2 percent) and TikTok (2.4 percent). This...

Business

Google to revamp Google Shopping and display more ads on mobile apps

Google has announced three new ad types to be displayed across its mobile apps, including the eponymous search engine, the news app Discover, YouTube and Gmail. The new ad formats will be available globally for all advertisers later this year. The first new ad type is called Discovery and aims to introduce consumers to new brands and services in...