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Retail |Report Featured

Bachelor party in Ibiza: Baldessarini wants to celebrate with a younger target group

A party in Ibiza, new markets and more modern collections - Baldessarini's realignment is picking up steam since Florian Wortmann took over as managing director. The brand, founded in 1993, is approaching a younger target group with influencers and representation in social media but it also wants to retain its existing customer base. Saying ‘yes...