AI news and archive

The Fabricant announces winners of AI Design Forward 2026

The Fabricant has announced the winners of Design Forward 2026, an international competition for emerging designers in the fashion industry who work with AI design tools. The 2026 edition marked the competition's debut. An international jury selected ten winners from a pool of 15 finalists. First prize was awarded to Reborn Myths by Tiia...

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Retail|Commentary

Programmed desire: how fashion stays desirable when AI fills the shopping basket

Fashion has always been about seduction, desire, belonging and differentiation. Aura, as people much younger than me call it. We covet a look, a feeling, a style, a lifestyle. This desire is triggered by inspiring people on social media, catwalks, in pop culture, advertising and within our circle of friends. The sources of this desire have...

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Retail

World Retail Congress: Fashion retail between an AI boost, consumer pressure and a new desire for connection

At the World Retail Congress (WRC), a look at current developments in fashion retail – between artificial intelligence (AI) and consumer pressure – revealed that the rules of the game are noticeably shifting. The decisive factor is how companies react and what priorities they derive from this. Before discussions on the WRC stages this week...

Fashion

Counterfeiting: Goyard's exclusivity attracts counterfeiters

Artificial intelligence authentication platform Entrupy has published its new State of the Fake report. Similar to the results published in 2025, this year's report shows Louis Vuitton as the brand with the highest volume of counterfeit products. It is followed by Gucci, Prada, Chanel and Dior. The enthusiasm for the Louis Vuitton monogram...

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Business

Fashion without humans? AI models and the future of an industry

A perfect smile, a flawless body, an outfit that fits like a glove. The image looks normal in an online shop; after all, it is a model. Or is it? Increasingly, these images are not created by real people, but by artificial intelligence (AI). Companies are using AI more and more in their online shops, promising speed, efficiency and lower costs....

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Business

‘Faster than ever before’: Why Zalando is betting on AI

The Berlin-based online fashion retailer Zalando SE highlighted one topic in particular when it presented its latest annual results and future roadmap last Thursday: the use of artificial intelligence (AI) across the entire value chain. The management expects this to provide future growth drivers. It was also able to quantify specific positive...

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Business

Zalando fully embraces AI: 90 percent of content now created by machines

During a presentation of the annual results, co-founder and co-chief executive officer Robert Gentz (CEO) stated that more than 90 percent of Zalando's content is now generated using artificial intelligence. This allows the company to produce 70 percent more content than a year ago without increasing costs, reports Emerce. AI is also changing...

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Fairs

EuroShop trends: from natural wallpaper to AI-powered real-time analysis

1,800 exhibitors, 18 exhibition halls and countless innovations for the retail of tomorrow. Anyone wanting to keep track at EuroShop needs a trained eye. This is exactly what trend scout Alex Gehle and retail expert Chris Zorn from the interior design company Knoblauch offered with their expo tour, “Spotting the bold”, at the Düsseldorf trade...

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Business

The Fabricant receives European support for AI project to improve fashion industry

The European Union is providing financial support to the Amsterdam-based fashion-tech company The Fabricant for the development of an AI-driven initiative. In collaboration with the University of the Arts London (UAL), the Image to Pattern project focuses on automating the conversion of design sketches into production-ready patterns, according...

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Business

Amazon plans to invest 200 billion dollars in AI and chips

Amazon is surpassing even its high-spending tech rivals with its planned investments. The retail giant plans to invest around 200 billion dollars this year in AI, chips, robotics and satellites. The figure was difficult for investors to digest. The company's shares fell by more than ten percent in after-hours trading. According to Amazon's chief...

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Business|Interview

AI in fashion: How Playar uses XR and AI for immersive experiences and storyliving

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. For the ‘AI in Fashion’ series, FashionUnited speaks with Justin-Caine Cavanas, XR and AI lead at Playar, a company specialising in immersive experiences. 1. Who are you and what do you do? I am...

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Business|Interview

AI in Fashion: How Hunkemöller uses AI for customer insight, price optimisation and store clustering

Artificial intelligence (AI) is rapidly changing the fashion industry. While some companies are waiting, others are taking bold steps forward. In this edition of the AI in Fashion series, FashionUnited speaks with Gordon Smit, the technology director of Dutch lingerie company Hunkemöller. 1. How do you view AI and what does Hunkemöller use it...