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Aldi enters fashion market with 'Aldi Studio' collection in France

Paris - For decades, retailers built their reputation on price. Tomorrow, they may well build it on their image. As food margins shrink and consumers become more selective with their spending, retailers are looking for new ways to differentiate themselves. One of the most unexpected is through clothing. What was once a simple communication stunt...

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Fashion

Aldi launches first-ever own brand loungewear collection

Value supermarket Aldi is launching its own-branded fashion line with prices starting at just 1.49 pounds. The supermarket’s own branded loungewear embraces the logo-heavy aesthetic of sportswear brands such as Nike and Adidas, with its logo and brand colours emblazoned across every piece. Dubbed Aldimania, the gender-neutral collection features...

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