Amazon Fashion news and archive

Amazon Fashion launches Local Label Hub

Amazon Fashion has launched the Local Label Hub - a new digital store shining a spotlight on small and medium-sized local brands and designers. The online hub offers brands and designers the opportunity to present their latest collections to millions of new customers, Amazon said. Brands already featured on the hub include Les Girls Les Boys,...

Fashion

TV show ‘Making the Cut’ reveals season 2 designers

Amazon Studios fashion design TV show, ‘Making the Cut’ has unveiled the ten designers and entrepreneurs who will feature in season 2, set to air in July. The eight-episode fashion show will debut on July 16 on Amazon Prime Video and will feature designers from six different countries, the UK, US, India, Columbia, France and Poland, competing to...

Fashion

Amazon Music app to feature artist apparel and merchandise

Amazon Music has announced the integration of artist merchandise within its mobile app to create a new customer shopping experience. Artist merchandise will now appear in the Amazon Music app on participating artists’ pages, side-by-side with their songs, albums, live streams, and music videos. Featured artists include Lady Gaga, Billie Eilish,...

Fashion

Amazon expands Climate Pledge Friendly programme to Europe

Amazon has expanded its Climate Pledge Friendly programme to Europe following the launch last month of the initiative which aims to help shoppers more easily identify sustainable products on the retailer’s website. The programme now indicates over 40,000 Climate Pledge Friendly products across France, Germany, Italy, Spain, and the UK that meet...

PeopleFeatured

Amazon appoints Ruth Diaz as head of Amazon Fashion Europe

Amazon has named Ruth Diaz as the new head of Amazon Fashion Europe. Diaz, who has spent nine years at the US retail giant in various positions across marketing and retail leadership, will now be responsible for all aspects of the European fashion business. Working alongside the European Consumer senior leadership, her new responsibilities...

RetailFeatured

Amazon ‘Luxury Stores’ launching with Oscar de la Renta

Online giant Amazon is continuing its push into fashion with the launch of its new high-end shopping experience, ‘Luxury Stores’. The new luxury proposition is launching with an invitation-only app for US Prime customers only and promises to offer both established and emerging luxury fashion and beauty brands. The first designer to sign up to...

Fashion Featured

London Fashion Week teams up with Amazon Fashion

The British Fashion Council is joining forces with Amazon Fashion during London Fashion Week to support British fashion designers impacted by the Covid-19 pandemic with a new designer digital storefront. The Amazon Fashion x London Fashion Week digital boutique will support and enable small and medium-sized British fashion designers to showcase...

Fashion Featured

London Fashion Week teams up with Amazon Fashion

Retail

Amazon adds new brands to its Common Threads storefront

Amazon Fashion is helping small fashion businesses affected by the pandemic through a partnership with Vogue. The two parties have created a storefront called Common Threads: Vogue x Amazon Fashion to help brands reach customers through curated assortments. Originally launched in May, Common Threads has now grown its roster to feature more...

Fashion

Amazon launches its first global fashion sale

Amazon Fashion has launched its Big Style Sale - a new global initiative the retailer has started to offer consumers around the world savings on numerous fashion purchases. The retailer said that the event is an opportunity for fashion brands of all markets and sizes to expand the reach of their current assortments. Amazon's private label...

RetailFeatured

Amazon reportedly planning ‘Fashion Summer Sale Event’ in June

Amazon is reportedly launching fashion summer sale event on 22 June to “jump-start” sales and help provide a revenue boost for its sellers impacted by the Covid-19 pandemic. The retail giant notified sellers Tuesday that it's hosting an invitation-only “Fashion Summer Sale Event”, according to a document seen by CNBC. It’s expected to run...

Fashion

Tommy Jeans launches exclusive collection with Amazon Fashion

Tommy Hilfiger and Amazon have joined forces to launch a capsule collection between Tommy Jeans and Amazon Fashion. Featuring five denim styles, the new capsule is exclusively available at Amazon Fashion's Destination Denim. Inspired by the origins of the Tommy Hilfiger brand, the assortment nods to 80s and 90s vintage looks. Style themes...