American Eagle news and archive

Provocation sells jeans: How Dutch denim brands approach their campaigns

Jeans campaigns have been provocative for decades. Consider the recent campaign featuring Sydney Sweeney for American Eagle, or Calvin Klein in the 80s and 90s. The Netherlands is home to numerous denim brands: how do they attempt to stand out? This article was written by Sterre Marsman. The American Eagle campaign with Sydney Sweeney caused...

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People

American Eagle appoints new chief creative officer

Jennifer Foyle has been appointed to the role of chief creative officer of American Eagle Outfitters, effective immediately. Foyle was previously global brand president of the company's Aerie brand, and will now be responsible for overseeing merchandising, design and marketing for both American Eagle and Aerie. She will report to executive...

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Fashion

American Eagle launches Offline By Aerie activewear line

American Eagle Outfitters is launching a new sub-brand called Offline by Aerie. The company is leveraging ist success in cultivating lifestyle brands with Aerie's growing customer demand to create an activewear brand for young women. Offline by Aerie will be a complete line of apparel and accessories, designed for movement and comfort. The...

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Business

American Eagle defers Q1 dividend payment, furloughs employees

American Eagle Outfitters, Inc. has announced that in response to ongoing store closures due to COVID-19, the company is taking a series of actions to preserve financial strength including a suspension of its share repurchase program and deferred payment of the first quarter cash dividend; temporary furloughs of store, field and corporate...

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Fashion

American Eagle Outfitters announces new eco-friendly initiatives

American Eagle Outfitters (AEO Inc.), the parent company of the American Eagle and Aerie brands, has announced three new commitments to further its ongoing mission towards becoming more environmentally responsible. AEO Inc. has joined the United Nation's Fashion Industry Charter for Climate Action, helping to drive the industry to net-zero...

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Business|ANALISYS

Market favors American Eagle’s pledge to become carbonneutral by 2030

New York – U.S. retailer American Eagle Outfitters Inc (AEO) has unveiled its new sustainability goals which include becoming carbon neutral by 2030. The announcement has added to Wall Street’s positive outlook for the retailer’s stock. American Eagle explained in a corporate release on Monday that this pledge covers all of its owned and...

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Retail

American Eagle to offer cannabis-based products

American Eagle Outfitters Inc. will be selling personal care products infused with cannabidiol (also known as CBD) in the United States. According to a press release from Green Growth Brands Inc., the retailer put in an order at the cannabis company for these products. These products were developed exclusively for American Eagle, and include a...

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Business

American Eagle acquires Todd Snyder for 11 million dollars

New york - When you think of American Eagle, you don't exactly think of a contemporary men's wear label with pieces that usually cost a few hundred dollars. That's a thought you'd have when you think of Todd Snyder, who was bought for 11 million dollars in cash and stock by American Eagle in a deal that was announced this morning by WWD. Todd...