AR news and archive

Perfect Corp FY revenue up, but losses widen

Perfect Corp, a company that provides augmented reality (AR) and artificial intelligence (AI) Software-as-a-Service (SaaS) for global beauty and fashion businesses, has reported an increase in revenue but widening losses in its most recent full-year report. In the 12 months to December 31, the company’s revenue increased 16 percent to 47.3...

Fashion

Mytheresa and Louboutin team up on exclusive shoe and bag collection

German online luxury retailer Mytheresa and French fashion house Christian Louboutin have launched an exclusive shoe and bag capsule collection for Summer 2021. The capsule collection features flip-flops, sneakers, and pool flats in rainbow colors, as well as a series of bags handwoven from the Dwarf Palm material, made from the leaves of a...

Fashion

Burberry launches AR Pocket bag experience

Burberry has launched an augmented reality (AR) experience allowing its customers to design their own 3D Pocket bag sculptures. The virtual bags are inspired by the maritime themes of the label’s SS21 campaign, called ‘In Bloom’. The collection takes inspiration from “a modern mythology, a contemporary fairy tale where a love story blooms...

Fashion

Asos scales up augmented reality to support social distancing

Online retailer Asos has confirmed that it is accelerating its use of augmented reality (AR) technology to simulate real-life model photography to support social distancing in its studios, in response to the Covid-19 pandemic. This follows the development and successful trial of its augmented reality tool, ‘See My Fit’ earlier this year, created...

Fashion

Burberry launches AR tool with Google

Burberry has launched a new augmented reality (AR) shopping tool through Google Search that allows users to get a better idea of what an item looks like before purchasing it. When searching for the Burberry Black TB bag or Arthur Check Sneaker through Google Search on a smartphone, shoppers will be able to see a digital image of the product at...

Fashion Featured

Asos trials augmented reality ‘See My Fit’ tool

Online retailer Asos is trailing an augmented reality tool, ‘See My Fit’, developed in partnership with Israeli AR company Zeekit that offers customers a simulated view of a product in different sizes and on different body types. The aim of the AR tool is to help Asos customers “make more informed purchasing decisions” explained the online...

Retail

Sneaker marketplace Goat launches AR ‘try-on’ feature

Sneaker platform Goat has launched a Try-On feature in their app that uses AR technology to allow users to see what they’d look like wearing rare and exclusive sneakers. The new feature allows Goat’s over 20 million users to virtually try on some of the rarest Nike Dunks, such as Deftones, FLOM, Wu-Tang and Iron Maiden, as well as Air Jordan...

Retail

Gucci introduces AR technology for its Ace sneakers

Italian fashion house Gucci has joined a growing number of fashion brands and retailers that use Augmented Reality (AR) to help potential customers when making their purchasing decisions. Last week, Gucci and technology partner Wannaby added an AR feature to the Gucci App to allow customers to try on the popular Ace sneaker. “The technology will...

Retail

Asos launches its first augmented reality feature

Asos has launched an experimental new augmented reality feature on its app, called Virtual Catwalk, which will test run on Asos Design products. The new shopping experience marks the online fashion retailer’s first augmented reality (AR) experience and aims to offer customers a new way of viewing its products in real life. The feature, developed...

Fashion

Nike unveils AR feature to help customers find the perfect shoe fit

US sportswear giant Nike has unveiled a new AR feature within the Nike app that aims to help users find the perfect shoe fit. According to Nike, 60 percent of people are likely wearing the wrong shoe size. That’s where Nike Fit comes in. The new scanning feature uses a combination of computer vision, data science, machine learning, artificial...

RetailFeatured

Nike Inc. first apparel company to try Facebook Messenger’s new AR tool

Nike Inc. is among the first companies to try out Facebook Messenger´s new try-and-buy tool. Facebook Inc. has announced, on its newsroom, a new augmented reality (AR) feature for its Messenger app, which is currently used by 1.3 billion people worldwide. The tool allows for users to visualize products before buying them, such as a car in their...