Arena news and archive

Arena's 'Planet Water' ambition: conquering lifestyle through performance

With a turnover of 193 million euros in 2025 and solid growth of 8 percent, Italian swimwear brand Arena is no longer content with just dominating competition pools. Under the leadership of its CEO Peter Graschi, the heritage brand is making a strategic pivot towards 'wellbeing' and a swimwear extension. This is an analysis of a roadmap that...

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Arena appoints former Olympic swimmer Mark Pinger as CBO

Italian swimwear specialist Arena SpA has appointed Mark Pinger as its new chief brand officer (CBO). The former German Olympic swimmer, who has managed Arena's US business as general manager since 2016, will assume his new role on 1 October. The company announced the news on Thursday. As CBO, Pinger will join the company's executive leadership...