Artificial Intelligence news and archive

Technology, a new strategic priority for luxury houses

Luxury houses are significantly increasing their spending on technology. This is the main finding of the fourth edition of the "Luxury and Technology" report conducted jointly by Bain & Company and the Comité Colbert. Technology, an essential strategic lever The study reveals that 85 percent of chief executive officers believe that technology is...

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Business

Accused murderer ends up as a Shein model: a reminder of the risks of AI

The image of Luigi Mangione, accused of murdering the chief executive officer of UnitedHealthcare, began circulating online a few months ago. He became a strange and unexpected idol, with women queuing at the courthouse door. His definitive leap to virality came when his image was projected in a Boston nightclub. This occurred during a...

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Fashion

Desigual embraces artificial intelligence to expand its creative universe and optimise its operations

The emergence of generative artificial intelligence (AI) in the fashion industry has been as rapid as it has been provocative. First came astonishment, then experimentation, and finally, a more critical stage in which many brands are asking themselves: what role do we want to play in a creative ecosystem increasingly mediated by this technology?...

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Business

Brunello Cucinelli: Revenue up 10.2 percent in first half

Brunello Cucinelli Spa has reviewed the preliminary revenue figures for the first six months of the year. Revenues totalled 684 million euros. This represents a 10.2 percent increase at current exchange rates (10.7 percent at constant exchange rates) compared to the first half of 2024. Across geographical areas, the Americas saw an 8.7 percent...

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Retail

A more personal customer approach: 5 tips for a better online shopping experience

Due to the Corona crisis, purchases are increasingly shifting to the internet. This increases the competition among online retailers. So how can the shopping experience be designed in such a way that customers are happy and shops are successful? The current situation contributes to the digitisation of retail at an enormous rate. Online shops...

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Fashion |INTERVIEW

Badgley Mischka uses Runway by SAP to interact with consumers

Fashion runway shows are no longer exclusive events reserved for industry figures and celebrities. Since the advent of social media, consumers have been given the opportunity to experience runway events in real time. This has evolved to a point where almost every brand live streams their new collection showings for viewers at home, and now some...

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Retail

Amazon Fashion launches AI-powered StyleSnap

Amazon introduced its latest innovation in select markets today. The retail giant's fashion category has integrated a feature called StyleSnap to its app to change the way consumers discover clothing online. StyleSnap is powered by AI, using machine learning to find clothing and styles by analyzing a photo. Users simply need to upload a photo to...

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Business

AI outfitting and styling platform Stylitics gets 15 million dollars in funding

AI-powered visual merchandising and outfit recommendation platform Stylitics has closed a 15 million dollar Series B round of funding, bringing its overall funding to 21 million dollars. Money from the round, which was led by growth equity firm PeakSpan Capital with participation from Trestle LP, will help the company “grow its sales and...

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Fashion |INTERVIEW

AI in fashion: Interview with VP of Inspire and Engage at Zalando

The role of Artificial Intelligence (AI) in the fashion industry, and the wider commerce sector, is growing rapidly. According to a January study from the Capgemini Research Institute, the technology - which Capgemini predicts could save retailers as much as 300 billion dollars (235 billion pounds) - was being used by over a quarter (28 percent)...

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Business

Nike acquires data science firm Celect in digital push

Nike has acquired Boston-based predictive analytics firm Celect in a move that aims to help the US sportswear giant better understand what its customers are really looking for. The tech-driven acquisition is the latest to fuel Nike’s Consumer Direct Offense strategy, which it revealed back in 2017. Financial details surrounding the acquisition...

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Fashion

H&M harnesses AI to test online tailoring feature

With a little help from algorithms and artificial intelligence, accessible and affordable tailored clothing might soon become a reality. Swedish fast fashion retailer H&M and Berlin-based start-up ZyseMe have partnered up to test an offering for tailor-made clothing online. The new Just.Perfect project, which has been trialled exclusively in...

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Business

Google dissolves AI ethics board announced last week

It barely lasted a week. Google is dissolving the Advanced Technology External Council (ATEAC), the seven-person ethics board which would advise the company on themes like artificial intelligence and facial recognition, just eight days after announcing its creation. The reason? Over 2,400 Google employees were less than happy to learn Kay Coles...