Asics news and archive

Video: Asics releases sustainable shoe

In this video, Asics has presented its sustainable Gel-Nimbus Lite 3 shoe. Made with recycled materials, the shoe uses less materials than previous models Watch the video below. Video: Asics via YouTube Photo credit: Image: Asics via YouTube

Fashion

Asics signs up Novak Djokovic as footwear ambassador

Asics has announced a multi-year partnership extension with tennis star Novak Djokovic and named him as its global footwear ambassador. The sportswear brand said that the new long-term partnership would help it “further expand its global tennis footwear business through Novak Djokovic’ continued insights and feedback on the production of tennis...

Fashion

Asics saves 25,000 t-shirts from landfills to create recycled sneakers

Japanese sporting brand Asics announced the release of its most environmentally sustainable footwear collection to date that uses five tons of recycled textile waste equivalent to 25,000 t-shirts to create new shoes. The Earth Day Pack collection was created using a circular manufacturing approach that was able to keep textile waste from...

Fashion

Asics launches mental health campaign with Mind

Sportswear brand Asics is committing to using the power of sport to uplift the world in 2021 with a new campaign focusing on getting people moving for positive physical and mental wellbeing. In partnership with the mental health charity Mind, Asics is launching a Sunrise Mind campaign this month to get people moving and to raise funds to help...

Business

China’s patent office invalidates Chinese company using Asics striped logo

Like most athletic brands and companies, the Asics four-stripe logo that dominates its sneaker designs is instantly recognizable. The company holds global trademarks for its distinctive logo, including in China. But in an odd turn of events, Chinese sportswear brand Qiaodan Sports Co. Ltd. was granted also granted a patent in the same category...

Fashion

Onitsuka Tiger names Willow Smith as brand ambassador

Japanese fashion brand Onitsuka Tiger, part of Asics Corporation, has named Willow Smith as its brand ambassador for its autumn/winter 2020 campaign. Smith, who shot the campaign before the Covid-19 pandemic, highlights a collection that marks a new era for the fashion brand, which combines a fusion among pop art, fashion and sportswear with...

Fashion

Asics launches new line of eco-friendly running shoes

Japanese sports brand Asics has launched a new line of running and sport-style shoes that use recycled polyester made from PET bottles in the shoe upper, as part of its commitment to sustainability. The 'Edo Era Tribute Pack’ collection have been designed to underscore Asics' sustainability credentials by honouring the eco-friendly practices of...

Fashion

Asics launches yoga collection with Pyrates

Sportswear brand Asics has teamed up with Pyrates Smart Fabrics, a textile development company and performance streetwear brand, to launch an ecologically sustainable seven-piece yoga capsule collection made for women by women. The environmentally friendly seven-piece yoga collection, features a variety of fitness essentials, including leggings,...

Fashion Featured

13 most successful celebrity sneaker collaborations

Brands have to be on top of their game to stay ahead of the competition. This is true for the lucrative sneaker market as well - everyone wants a piece of the pie. Collaborations with celebrities like actors, pop stars and sports stars are a win-win situation for both as the former increase their popularity and brands their sales as well as...

Video

Video: Vivienne Westwood and Asics partner-up

True sport performance brand Asics and iconic British designer Vivienne Westwood have come together to create an exclusive capsule collection of limited- edition styles. The collaboration will mark the first partnership with Vivienne Westwood for Asics - with five exclusive trainer styles from the Asics and Asicstiger collections to be released...

Fashion

Vivienne Westwood teams with Asics for a new capsule collection

Vivienne Westwood lent her creative eye to sport performance brand ASICS. The pair collaborated on a limited-edition capsule collection of five sneaker styles that will be released over the course of the next few months. The partnership has resulted in a reimagination of classic ASICS styles that bring together Westwood's notable design elements...

People

Asics names new marketing, merchandising and product boss

Sportswear brand Asics has named Gary Raucher as executive vice president of a new category organisation - marketing, merchandising and product. As executive vice president of marketing, merchandising and product across the region, Rauncher, who was previously global head of marketing at TomTom, will focus on driving growth in running, core...