Asket news and archive

Asket to launch final product

How many garments should an essential wardrobe contain? Opinions differ. Some may manage for quite a while with just three t-shirts, two pairs of trousers, a shirt/blouse and a sweater while others may last just two days with it. Swedish slow fashion brand Asket has been thinking about this question for quite some time; in fact, since it was...

Fashion

Sustainable Swedish brand Asket steps into womenswear

Sustainable Swedish brand Asket is branching out from its menswear roots with the launch of its first womenswear collection this summer. The six-year-old brand, which sells timeless menswear staples and encourages shoppers to have “smaller but better wardrobes”, announced Thursday it will begin by introducing six garments as part of a new...

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Retail

Asket to open first physical store in Stockholm

Swedish slow fashion brand Asket is opening its first physical store in Stockholm on Saturday, 22nd May 2021. Launched in 2015 as an online-only D2C brand, Asket has used its online presence to spearhead transparency and accountability and now wants to bring this same approach to physical retail. “To slow down consumption, we need people to...

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Retail

Asket overhauls its packaging, reduces e-commerce impact

Even though their e-commerce site has ensured the survival of many fashion retailers during the global pandemic, it is no secret that the flood of shipped packages has had a negative impact on the environment - seven times more packaging is required for e-commerce compared to brick-and-mortar retail. Swedish menswear label Asket wanted to do...

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Fashion |INTERVIEW

Slow fashion label Asket: “We are almost anti-fashion”

Fewer collections, longer lasting creations - rarely before did the future of slow fashion look so realistic. Swedish slow fashion label Asket focuses on an ascetic lifestyle; less is more. This is why the Stockholm-based brand has been concentrating on timeless basics and only one permanent collection since its founding days in 2015....

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Fashion

Switching Gear: Inside the first masterclass of Circle Economy’s new circularity project

Circularity is one of the most important topics in the fashion industry at the moment, as brands, suppliers and manufacturers alike look to remedy the industry’s issue of excessive waste. According to research by the Ellen Macarthur Foundation, global clothing production has approximately doubled in the past 15 years, while the average duration...