Athleticwear news and archive

JCPenney reinvents its Xersion activewear label

JCPenney has redesigned its activewear label, Xersion, for the first time since its launch in 2008. The retailer is working to strengthen its branded merchandise offerings in 2021. “We are kicking off 2021 in the best way possible – offering new and improved merchandise to our customers,” Michelle Wlazlo, JCPenney's executive vice president and...

Retail

Lululemon begins selling newly acquired Mirror in stores

Lululemon is expanding its in-store offering beyond athleisure clothing. The athletic apparel brand will begin selling its newly acquired Mirror home gym in 18 stores across the U.S. this month. The company bought the at-home fitness platform in June of this year, stating at the time that it planned to build upon its vision of building a...

Business

Gap Inc. shuts down Hill City menswear brand

Gap is winding down operations of Hill City, a men's athleticwear brand the company had launched in 2018. The closure was announced through a statement published to the brand's website homepage, and alludes to fact that the decision was a result of the current economic crisis. "We are living in unprecedented times with unprecedented...

Fashion

Target launches new activewear brand All In One

Target is starting 2020 off ready to prepare consumers for health and fitness New Year's resolutions. The American retailer has announced a new private label brand for activewear and sporting goods. Called All In Motion, Target's new line was created using feedback from over 15,000 shoppers, and offers high quality performance fabrics at Target...

Fashion

Unfashionable athletic apparel impedes on fitness goals, according to new study

Americans aren't working out because they don't like their gym clothes. Personal styling service Trunk Club partnered with OnePoll to conduct a study determining why Americans opt out of exercise - and apparel plays a major role. Ninety-two percent of Americans said that they would make more use out of their gym membership if they had workout...

Fashion

Beyoncé's Ivy Park line announces Adidas collaboration

Beyoncé is relaunching her athleisure Ivy Park brand as a sole owner after buying out former business partner Philip Green, and with the relaunch comes a new collaboration. Ivy Park and Adidas will come together on a Spring 2020 capsule collection of gender-neutral performance apparel, footwear and accessories. According to a press release, the...

RetailFeatured

Rent the Runway launches new clothing category for winter sports

Just in time for ski season, Rent the Runway has expanded its collections to include a new rental category dedicated to athleisure and skiwear. As with its existing womenswear categories, this athleticwear range is available for customers to rent either through 4-8 day Reserve rentals that start at 30 dollars or the company’s Unlimited and...

Fashion

Sézane debuts first athleticwear collection

Parisian women's ready-to-wear brand Sézane is delving into athletic and loungewear through a new, limited-edition capsule collection. Titled "Education Philosophique et Sportif," or "EPS" for short, the capsule collection features 23 leisurewear pieces made from 100 percent recycled or eco-friendly materials such as organic GOTS certified...